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So, you’re writing a book, or you want to write a book, or you have already written a book. Yay! Celebration! But how are you planning to promote your book and get it out to the public? The best time to start building hype for your book was a year ago. The next best time is TODAY. The point is—you don’t want to wait until the book is published to start promoting or you will be late to the game.

In this book, award-winning author and creative entrepreneur Joanna Penn takes you step-by-step through the process of writing, publishing, and marketing a successful non-fiction book. Whether you’re just starting out or looking to level up your author career, How to Write Non-Fiction gives you the tools and confidence to write the book you’re meant to write.

Writing and Publishing is a useful guide designed for both beginning writers and advanced writers who already have a complete manuscript and want to improve it. It offers professional guidance, an up-to-date map of the Israeli book market, and dozens of creative writing exercises that you can do for your own enjoyment.

Of all the literary forms, the novel is arguably the most discussed . . . and fretted over. From Miguel de Cervantes’s Don Quixote to the works of Jane Austen, F. Scott Fitzgerald, Ernest Hemingway, and today’s masters, the novel has grown with and adapted to changing societies and technologies, mixing tradition and innovation in every age throughout history. Thomas C. Foster—the sage and scholar who ingeniously led readers through the fascinating symbolic codes of great literature in his first book, How to Read Literature Like a Professor—now examines the grammar of the popular novel.

In Building a StoryBrand 2.0, Donald Miller not only deepens his teaching on how to use his seven universal story elements—he'll provide you with one of the most powerful and cutting-edge tools to help with your brand messaging efficacy and output. The StoryBrand framework is a proven process that has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Now you can have access to the perfected version, making it more essential.