Audible会員プラン登録で、20万以上の対象タイトルが聴き放題。
-
A Guide to Executing Film Content
- What Every Advertiser Needs to Know
- ナレーター: Kelley Buttrick
- 再生時間: 50 分
カートのアイテムが多すぎます
カートに追加できませんでした。
ウィッシュリストに追加できませんでした。
ほしい物リストの削除に失敗しました。
ポッドキャストのフォローに失敗しました
ポッドキャストのフォロー解除に失敗しました
聴き放題対象外タイトルです。Audible会員登録で、非会員価格の30%OFFで購入できます。
あらすじ・解説
Advertisers use creative content to sell products or services. Creative film content (moving imagery) can reach consumers across multiple media platforms, including—but not limited to—television, the Internet, in-store, or on mobile devices. Creative content starts with an idea brought to life through the film production process, which consists of guiding principles centered on execution by way of specific tasks and actions.
The process of executing creative content is often fast-paced, has its ups and downs, and even the best-laid plans can go awry. Knowing how to navigate the process increases the chances for success.
There are three cornerstones of the film production process:
1. Collaboration: First, there must be collaborative planning before production begins and throughout the process.
2. Alignment: Second, all parties must be aligned to ensure that every piece of content to be executed embodies the approved creative strategy.
3. Accountability: Third, all parties must understand the ins and outs of the production process, which includes what needs to happen when and the subsequent implications that can hinder the process.
This book will guide advertisers on how to manage and function as a cohesive unit with agency partners during the production process.