Ask for It
How Women Can Use the Power of Negotiation to Get What They Really Want
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Jennifer Van Dyck
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In their groundbreaking book Women Don't Ask, Linda Babcock and Sara Laschever uncovered a startling fact: even women who negotiate brilliantly on behalf of others often falter when it comes to asking for themselves. Now they've developed the action plan that women all over the country requested: a guide to negotiation that starts before you get to the bargaining table.
Ask for It explains why it's essential to ask (men do it all the time) and teaches you how to ask effectively, in ways that feel comfortable to you as a woman. Whether you currently avoid negotiating like the plague or consider yourself hard-charging and fearless, Babcock and Laschever's compelling stories of real women will help you recognize how much more you deserve - whether it's a raise, that overdue promotion, an exciting new assignment, or even extra help around the house.
Their four-phase program, backed by years of research, will show you how to identify what you're really worth, maximize your bargaining power, develop the best strategy for your situation, and manage the reactions and emotions that may arise - on both sides. Guided step-by-step, you'll learn how to draw on the special strengths you bring to the negotiating table to reach agreements that benefit everyone involved.
This collaborative, problem-solving approach will propel you to new places both professionally and personally, and open doors you thought were closed. Because if you never hear no, you're not asking enough.
Please note: This is the abridged edition. An unabridged version is also available.
©2008 Sara Laschever; 2008 Linda Babcock (P)2008 Random House, Inc.批評家のレビュー
“Nice girls don’t ask, but smart women do. Ask for It provides the tangible tools and tips you need to get your fair share of the raises, promotions, and perks you’ve earned - and deserve.” (Lois P. Frankel, PhD, author of Nice Girls Don’t Get the Corner Office and Nice Girls Don’t Get Rich)
“Combining sophisticated strategy with down-to-earth action, Ask for It gives women a groundbreaking gift: the means to ask for what they’re worth. Women learn how to change their fear of negotiating into confidence that they’ll gain more if they ask for more - more pay, more status, more resources, more equitable treatment. Required reading for working women.” (Evelyn Murphy, President, The WAGE Project, Inc.; author of Getting Even: Why Women Don’t Get Paid Like Men and What to Do About It)
"Filled with practical tips and real-life examples, Ask for It empowers women to ask for what they want and get it. A must-read for any woman looking to make a change at home or on the job." (Lindsay Hyde, President, Strong Women, Strong Girls, Inc.)