In this week’s episode, we have a fantastic conversation with Susan Pratt, a copywriter and messaging strategist. Susan shares her journey from writing newsletters for her local Girl Scout Council to becoming an expert in crafting messages that resonate deeply with target audiences. You won't want to miss Susan's insights on the critical role of messaging in business success and her valuable tips on how to create compelling content that attracts and converts clients.

Topics We Cover:

• From Cookies to Copywriting: Susan Pratt shares her unique journey from working on the Girl Scouts cookie program to becoming a messaging strategist, emphasizing the importance of repurposing skills and experiences.

• Understanding Your Audience: Learn the importance of deep market research and truly understanding your clients' pain points to craft messages that resonate.

• Problem-Solving Over Product Selling: Learn why it's crucial to focus on the problems your product or service solves rather than the features of the product itself.

• Personal Stories Matter: Learn how sharing personal stories and client testimonials can create powerful connections and enhance your messaging strategy.

• Testing and Iteration: Discover the importance of testing your messages and iterating based on audience feedback to find what truly works.

• Grace in Growth:Get encouragement as an entrepreneur to give yourself grace during the process of refining their messaging, understanding that it takes time to get it right.

Gain practical insights that will help you take strategic actions to refine your messaging and effectively communicate with your audience. Susan's expert advice will guide you in creating a sustainable business strategy that aligns with your vision and attracts the right clients.

www.linkedin.com/in/susanprattcopywriting

https://www.instagram.com/messagemasterywithsue/

http://www.susangpratt.com/