In this episode of Sales Assassins, hosts Joe Blackburn and Jason Croft drop truth bombs about the lost art of word-of-mouth marketing.

Joe shares his hard-won wisdom on why building genuine relationships beats cold outreach every time. He breaks down his "SAP" method - Sourcing, Arranging, and Pivoting - that turns casual conversations into business opportunities without being pushy.

Jason digs deeper, questioning Joe on how to start these conversations naturally and when to make "the pivot" to business talk. Their back-and-forth banter brings clarity to this often-overlooked skill.

Key takeaways:

- Why starting with word-of-mouth is faster (and cheaper) than paid ads

- How to train your brain to spot opportunities in everyday chats

- The right way to ask for introductions without being "that guy"

- When to talk business and when to shut up (hint: cocktail parties are not the time)

- How to build a network that makes you "recession-proof"

Whether you're just starting out or looking to level up your game, this episode is packed with actionable advice to make you a true sales assassin.

Don't miss the hosts' final thoughts on why mastering word-of-mouth is the ultimate career insurance policy. As Joe puts it, "I can go anywhere, any place, any time and build a business."

Listen now and learn how to become the most trusted name in your network.

Find all the show notes and links here: https://www.salesassassinspodcast.com/2