Alexandra Armstong, better known as Army, has had one of the longest runways to making her pro skier dreams come true of any athlete I’ve had on the show. She has done every job in the industry, from working the shop floor to coaching, patrolling, flow riding to pro, and she’s dirtbagged it most of her way to the top. While she didn’t get paid to ski for cameras until she was 27, Army is making the most of her time in the spotlight filming with outfits like the Blank Collective and Teton Gravity Research. As a special bonus, we get Alex’s sock sponsor and new Powell Movement sponsor, Josh Hall, the founder of Dissent Labs, to talk about Whistler in the early 90s, founding a sock brand. Then Josh asks inappropriate questions provided by Blank’s Alexi Godbout and Emily Childs from The Blondes.

Alex Armstrong Show Notes:

4:00: Her truck nightmare, Cozy or Die, Mont Ste Marie, ski racing, making the regional ski team, Chile changes her life, quitting racing, who was she in HS, coaching, knee injury, tree planting, and moving out west

23:00: Thermic Heated Socks and Dissent Labs socks (non-heated)

Stanley: The brand that invented the category! Only the best for Powell Movement listeners. Check out Stanley1913.com

Best Day Brewing: All of the flavor of your favorite IPA or Kolsch, without the alcohol, the calories and sugar.

26:00: All things Ski patrol, crashing into sponsorship, filming with Lindsey Dyer, her movie Army, and selling herself to TNF

44:00: Elan Skis: Over 75 years of innovation that makes you better.

Outdoor Research: Click here for 25% off Outdoor Research products (not valid on sale items or pro products)

46:00: Proving it in Island Lake, exploding her knee, sponsors, moving to Whistler, and Skier Rich

60:00: Blank Collective, gender in the industry, TGR, Alaska, and best trip ever

69:00: Josh Hall Mini View

85:00: Inappropriate Questions with Josh Hall, Alexi Godbout, and Emily Childs