Are low overheads really the mark of a good charity? In this episode, we dive into the ‘Pay What It Takes’ campaign, a groundbreaking initiative in the not-for-profit sector that’s tackling misconceptions around admin costs and building awareness of the true cost of running effective charities.

The Smith Family CEO Doug Taylor is joined by two co-founders of the campaign, Jo Taylor, CEO of the Siddle Family Foundation, and Lisa Allan, Head of Fundraising at The Smith Family. Together, they unpack how ‘Pay What It Takes’ is reshaping conversations around charity support. With compelling insights, they reveal why covering core costs – such as staffing, technology, fundraising and impact measurement – is critical for charities to operate safely, deliver on their purpose and drive real, lasting change in our communities.

CREDITS

Host: Doug Taylor, CEO, The Smith Family

Guest: Jo Taylor & Lisa Allan, Co-founders, Pay What It Takes

Audio production: Mylk Media

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The Smith Family acknowledges the Traditional Custodians of the Lands on which this podcast is made and their continuing connection to Culture and Country. We pay our respects to Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander peoples.

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