• How to build a product universe: tactics of product-led branding

  • 2024/11/14
  • 再生時間： 33 分
  • ポッドキャスト

How to build a product universe: tactics of product-led branding

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  • サマリー

  • What do Banana Republic, McDonald’s, and a 1,800-year-old Japanese shrine have in common?

    By combining brand strategy with merchandising, these brands influenced culture. They grew by building a product universe.

    In this episode, Rei and Ana explore product pyramids of different brands, and how they grew through smart product-led branding.

    • The growth of a Japanese shrine: https://open.substack.com/pub/reiinamoto/p/rethinking-rebranding?r=2e839v
    • McDonald’s example: https://www.mcdonalds.com/ae/en-ae/anime-campaign.html
    • How to build a product universe: https://andjelicaaa.substack.com/p/how-to-build-a-product-universe
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あらすじ・解説

What do Banana Republic, McDonald’s, and a 1,800-year-old Japanese shrine have in common?

By combining brand strategy with merchandising, these brands influenced culture. They grew by building a product universe.

In this episode, Rei and Ana explore product pyramids of different brands, and how they grew through smart product-led branding.

  • The growth of a Japanese shrine: https://open.substack.com/pub/reiinamoto/p/rethinking-rebranding?r=2e839v
  • McDonald’s example: https://www.mcdonalds.com/ae/en-ae/anime-campaign.html
  • How to build a product universe: https://andjelicaaa.substack.com/p/how-to-build-a-product-universe
続きを読む 一部表示

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