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Streaming Surge: Navigating Growth, Challenges, and Evolving Strategies in the Video Streaming Industry
- 2024/11/22
- 再生時間： 3 分
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Streaming Surge: Navigating Growth, Challenges, and Evolving Strategies in the Video Streaming Industry
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サマリー
あらすじ・解説
The streaming services industry is experiencing significant growth and transformation, driven by increasing demand for online content and advancements in technology. According to recent market research, the global video streaming market size is projected to reach USD 865.85 billion by 2034, growing at a CAGR of 20.90% from 2024 to 2034[1][4].
North America currently holds the largest market share, accounting for 32% of the global market in 2023, with the U.S. video streaming market size expected to reach USD 195.61 billion by 2034[1][4]. The Asia-Pacific region is anticipated to witness significant growth during the forecast period, driven by increasing mobile device and tablet usage, technological improvements, and rising demand for streaming services[1][4].
The OTT segment is dominating the market, with the content delivery services segment holding the largest market share in 2023[1][3]. The growing adoption of subscription video-on-demand (SVoD) services is driving the market growth, with 43.4% of households with TVs in Brazil having access to SVoD services in 2023[2].
However, the industry is also facing challenges, including rising concerns related to content piracy and protection, which are expected to hinder market expansion[3]. Additionally, streaming companies are struggling to turn a profit, with Disney reporting a loss of USD 2.5 billion for its streaming services in 2023[5].
In response to these challenges, streaming companies are implementing various strategies, such as launching more profitable ad-supported tiers, cracking down on credential sharing, laying off employees, and spending less on content[5]. For example, Disney has predicted to achieve profitability by the end of 2024 through cost-cutting measures, including layoffs and savings in content spending[5].
The market is also witnessing shifts in consumer behavior, with the increasing popularity of bite-sized information and mobile TV use necessitating simple access to content[4]. The rise of specialized platforms and ad-supported models is also changing the landscape of the industry[4].
In terms of market movements, Amazon Prime Video has emerged as the most popular SVOD service in the United States, with a market share of 22% in the third quarter of 2024, followed closely by Netflix with a market share of 21%[5].
Overall, the streaming services industry is experiencing significant growth and transformation, driven by increasing demand for online content and advancements in technology. However, the industry is also facing challenges, including rising concerns related to content piracy and protection, and streaming companies are implementing various strategies to respond to these challenges.
North America currently holds the largest market share, accounting for 32% of the global market in 2023, with the U.S. video streaming market size expected to reach USD 195.61 billion by 2034[1][4]. The Asia-Pacific region is anticipated to witness significant growth during the forecast period, driven by increasing mobile device and tablet usage, technological improvements, and rising demand for streaming services[1][4].
The OTT segment is dominating the market, with the content delivery services segment holding the largest market share in 2023[1][3]. The growing adoption of subscription video-on-demand (SVoD) services is driving the market growth, with 43.4% of households with TVs in Brazil having access to SVoD services in 2023[2].
However, the industry is also facing challenges, including rising concerns related to content piracy and protection, which are expected to hinder market expansion[3]. Additionally, streaming companies are struggling to turn a profit, with Disney reporting a loss of USD 2.5 billion for its streaming services in 2023[5].
In response to these challenges, streaming companies are implementing various strategies, such as launching more profitable ad-supported tiers, cracking down on credential sharing, laying off employees, and spending less on content[5]. For example, Disney has predicted to achieve profitability by the end of 2024 through cost-cutting measures, including layoffs and savings in content spending[5].
The market is also witnessing shifts in consumer behavior, with the increasing popularity of bite-sized information and mobile TV use necessitating simple access to content[4]. The rise of specialized platforms and ad-supported models is also changing the landscape of the industry[4].
In terms of market movements, Amazon Prime Video has emerged as the most popular SVOD service in the United States, with a market share of 22% in the third quarter of 2024, followed closely by Netflix with a market share of 21%[5].
Overall, the streaming services industry is experiencing significant growth and transformation, driven by increasing demand for online content and advancements in technology. However, the industry is also facing challenges, including rising concerns related to content piracy and protection, and streaming companies are implementing various strategies to respond to these challenges.