• EP024: Go Ahead, Just Build a Landing Page

  • 2024/11/22
  • 再生時間： 31 分
  • ポッドキャスト

EP024: Go Ahead, Just Build a Landing Page

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  • In this episode Alex McEachern interviews Rishabh (CEO of FERMÀT) discussing the evolving landscape of e-commerce and marketing strategies.

    They explore the significant impact of privacy changes on customer acquisition, the shift from identity-based marketing to intent-driven strategies, and the importance of creating tailored landing pages and funnels.

    Rishabh emphasizes the need for brands to adapt to these changes by building unique experiences for different customer segments, ultimately leading to better measurement and more engaging commerce experiences.

    Chapters:

    00:00
    Introduction to the Future of Commerce
    01:47
    The Impact of Privacy Changes on E-commerce
    06:49
    The Shift from Identity to Intent in Marketing
    12:47
    Building Effective Landing Pages and Funnels
    18:43
    Measuring Success in the New Commerce Landscape
    27:40
    The Joy of Personalized Commerce Experiences
    続きを読む 一部表示

あらすじ・解説

In this episode Alex McEachern interviews Rishabh (CEO of FERMÀT) discussing the evolving landscape of e-commerce and marketing strategies.

They explore the significant impact of privacy changes on customer acquisition, the shift from identity-based marketing to intent-driven strategies, and the importance of creating tailored landing pages and funnels.

Rishabh emphasizes the need for brands to adapt to these changes by building unique experiences for different customer segments, ultimately leading to better measurement and more engaging commerce experiences.

Chapters:

00:00
Introduction to the Future of Commerce
01:47
The Impact of Privacy Changes on E-commerce
06:49
The Shift from Identity to Intent in Marketing
12:47
Building Effective Landing Pages and Funnels
18:43
Measuring Success in the New Commerce Landscape
27:40
The Joy of Personalized Commerce Experiences
続きを読む 一部表示

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