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Welcome to Episode 278 of the MSP Marketing Podcast with me, Paul Green. This week…

• Optimize your MSP’s marketing for voice & AI search?: AI and voice search is on the rise – let’s find out if you can use it to get more traffic to your website.
• The perfect MSP sales promotion, that’s 1,000% GUARANTEED to work: What has worked really well for you in the past but for some reason you just stopped doing it? Perhaps it’s time to re-start it but with a better system in place.
• A simple MSP marketing framework you can swipe: MSPs are often at risk of making marketing way too complicated. My guest shares a simple marketing framework that you can adapt to suit your business.
• Paul’s Personal Peer Group: Do you perceive marketing as too creative or something outside of your comfort zone? It’s actually more logical than you might think.

Optimize your MSP’s marketing for voice & AI search?

Are you doing your MSP’s SEO wrong? Make sure you hear this first. Because if your MSP could really do with finding new clients and you need them to find your website, everything could be changing with search engine optimisation. Why? Because AI and voice search is on the rise. So let’s find out if you can use it to get more traffic to your website and whether you need to change your MSP’s marketing plan.

Tell me, how often do you search for answers using just your voice and how often do you use an AI tool to search? Whichever specific tools you prefer to use, I think we can all agree that sometimes it’s just easier to ask Alexa or Siri to search for something or get ChatGPT to do a whole ton of research for us. But have you yet considered how that might affect driving traffic to your MSP’s website?

We don’t talk a lot about SEO, search engine optimization, on this podcast or in these YouTube videos. I’m not an expert at SEO, there are much better people than me at this and I prefer to get on guests to talk about subjects where I don’t have a specific expertise. But I think we can take a holistic overview of the change in something as big as search. Now if you are as old as me, he says looking at his gray hair, you’ll remember when search was really clunky and difficult…yep, I’m talking about you AltaVista, back in the last millennium, and I’m feeling every single one of my 50 years right now. But honestly, if you weren’t alive back in the mid to late nineties, you have no idea how bad search was.

Yahoo was kind of doing its own thing by doing it manually. It was compiling manual links and editor driven lists of stuff. And then you had kind of basic search engines like AltaVista. There was a popular one here in the UK that was called Ask Jeeves, like a butler type character, and I think that was ask.com across the world. Now of course, we didn’t know that the search experience was bad until something way, way better came along, and that thing was Google.

Google really did change everything back in the day. Its method of crawling the web and ranking web pages according to backlinks, which is how many other sites actually connect to them. And also its ability to figure out what the page was about, that was revolutionary at the time. And you can argue that Google has been so utterly dominant in search in the last 25 years and even though that dominance is now under threat from a number of different ways, the next big shift after Google came along was of course the shift to mobile search. But what’s that, about 10 – 15 years since we all needed to make sure that our websites were optimised for mobile search and mobile acce...