• Why Can’t We All Just Get Along? Aligning Finance and GTM with SaaS Metrics

  • 2025/05/08
  • 再生時間： 45 分
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Why Can’t We All Just Get Along? Aligning Finance and GTM with SaaS Metrics

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  • Dave "CAC" Kellogg and Ray "Growth" Rike recently did a LIVE episode of SaaS Talk with the Metrics Brothers at the Baker Tilly Technology Finance Symposium in San Francisco. The topic of their discussion was aligning Finance and the Go-to-Market functions and included how SaaS metrics can be used as a core "alignment" strategy.

    During this "extended" version of SaaS Talk with the Metrics Brothers, Ray and Dave discussed several different strategies to align Finance and the GTM functions, including:

    • What is alignment
    • What isn't alignment
    • Real-life stories on what misalignment looks like
    • Putting "Strategy" back into Strategic Planning
    • Strategic Planning Frameworks to consider
    • SaaS Performance Metrics Framework to consider


    If you are a CFO or GTM executive leader - this live conversation is full of interesting ideas, experiences and of course a few attempts at humor by the Metrics Brothers!


    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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あらすじ・解説

Dave "CAC" Kellogg and Ray "Growth" Rike recently did a LIVE episode of SaaS Talk with the Metrics Brothers at the Baker Tilly Technology Finance Symposium in San Francisco. The topic of their discussion was aligning Finance and the Go-to-Market functions and included how SaaS metrics can be used as a core "alignment" strategy.

During this "extended" version of SaaS Talk with the Metrics Brothers, Ray and Dave discussed several different strategies to align Finance and the GTM functions, including:

  • What is alignment
  • What isn't alignment
  • Real-life stories on what misalignment looks like
  • Putting "Strategy" back into Strategic Planning
  • Strategic Planning Frameworks to consider
  • SaaS Performance Metrics Framework to consider


If you are a CFO or GTM executive leader - this live conversation is full of interesting ideas, experiences and of course a few attempts at humor by the Metrics Brothers!


See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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