Welcome to a very special episode of The Lindsey Anderson Show. I’m celebrating 100 episodes—100 opportunities to pull back the curtain and share the real, unfiltered truth about what it actually takes to consistently attract high-quality clients and scale a service-based business.

I started this podcast because I was tired of watching smart, capable business owners get crushed by false promises, recycled marketing fluff, and outdated advice. The truth is, generating clients isn’t magic. It’s not guesswork. It’s a system. And when you apply the right strategy with consistency, it works.

In this solo episode, I’m walking you through what hasn’t changed in marketing since day one, the biggest myths that are keeping online entrepreneurs stuck, and what’s actually working in 2025 to grow your business online. I’m also sharing my four-step Social Media Sales Machine—the exact process I use for myself and every single client inside The BAM Agency. Plus, you’ll hear how I use AI tools like ChatGPT to scale my business, streamline my day-to-day, and yes… even bleach my 12-year-old’s hair pink. Let’s dive in.

• Foundational strategies still drive results—tools evolve, but principles stay the same
• DMs are where trust is built and sales happen
• In today’s noisy digital world, trust is more valuable than traffic
• Going viral isn’t the goal—getting specific is
• Strategic visibility is how online coaches attract dream clients without burning out
• The more dialed-in your niche, the faster your business grows
• AI isn’t replacing you—it’s your creative and strategic advantage

People are still people. Whether you're a service-based business owner, business coach, or consultant, your clients crave real connection—not gimmicks. You don’t need to show up at every event or constantly chase trends. Consistent, intentional content and real conversations online are still what build a loyal, buying audience.

John Lee Dumas reminded us that the “Riches are in the Niches.” If you’re still afraid to go narrow with your offer, that fear might be the very thing holding you back.

Marques Ogden taught us to walk into the storm like a bison—because real growth, especially in business, comes from embracing discomfort.

Steve Cadigan gave us a look into the future of work and AI. We both agree: AI is here to amplify, not replace, your brilliance.

“I just need to post more.” No—you need to post better. One of my clients posted daily for three years with no growth. Her message was too broad. We clarified her niche, built a clear system, and now she creates content in one hour a month—and is consistently closing clients.

“I need to go viral.” Nope. You need to get your message in front of the right people. Visibility without strategy is noise.

“I’ll wait until things settle down.” The truth? This is the moment. The business owners who take action now are the ones who rise.

If your content isn’t leading to DMs, something's broken. Conversations are where the magic happens. I coach all my clients to use the 25-50-5 method: 25 new friend requests, 50 thoughtful feed interactions, and 5 intentional DMs every day. Be honest—Aunt Sally isn’t your ideal client. Engage where it counts.

Your dream clients don’t care how many posts you’ve scheduled—they care whether you understand their pain and can help transform it. When I appeared on Netflix, I met influencers with massive followings who weren’t making money. Why? Because visibility without direction doesn’t convert. You’re not here for likes—you’re here to...