In this episode of the BIP Podcast, we go behind the scenes with the founder of B2B, a growth consultancy that’s reshaping how service businesses approach marketing and growth. From why they started building in public to their roadmap for hitting $10 million+ in revenue, this episode is packed with transparent insights, practical strategies, and future-focused vision. Learn how a traditional SEO agency evolved into a holistic growth partner, and discover the building blocks of scalable, predictable B2B success.

David, founder and growth strategist at B2B, brings over a decade of B2B sales and marketing experience to the conversation. With a background in business development and an instinctive understanding of commercial growth, David has helped scale 300+ service businesses. He’s now on a mission to build a world-class consultancy while openly documenting the journey.

• Building in Public is both a marketing strategy and a way to give back to the business community.
• Many businesses don’t need “just marketing”—they need holistic growth strategies.
• B2B specializes in helping “ordinary” service-based businesses scale beyond referrals.
• Marketing works best when it’s integrated with product, pricing, positioning, and sales strategy.
• The future of B2B includes three core pillars: consultancy, media, and venture investment.

David’s journey began in B2B sales and business development roles. His commercial approach to marketing led him to identify a key problem: businesses wanted growth, not just SEO. What started as a traditional agency evolved into a holistic growth consultancy because clients needed full-spectrum support—from positioning to performance.

Most B2B businesses approach agencies thinking SEO will unlock growth. But SEO is only one piece of a larger puzzle. True growth comes from aligning marketing with sales, pricing, customer journeys, and business strategy. David uses the analogy of health: SEO is just the diet—you still need sleep, exercise, and consistency to achieve long-term results.

B2B works with established B2B service businesses that have product-market fit and strong referral pipelines. These are “ordinary” businesses—often 10–15 years old—that have never quite figured out marketing. Their typical clients turn over between $1M and $50M and need systems to scale.

Referrals are a strong signal of trust and quality—but they’re not scalable. David discusses how B2B helps companies install repeatable marketing engines. These engines don’t replace referrals—they amplify them, making growth more predictable and less dependent on luck or personal networks.

David outlines a three-pronged growth strategy:

1. Consultancy & Growth Partnering – Core service offering with performance-based partnerships.
2. Media & Content – Building a media company to increase brand presence and generate its own revenue.
3. Venture Arm – Launching and investing in businesses for equity and long-term growth.

The aim? To become the best growth consultancy in the world for established B2B businesses.

David shares three reasons:

1. It’s smart marketing. Most competitors don’t have the courage to be that transparent.
2. It’s...