When sales professionals hit a roadblock, where do they turn? In this episode of Two Tall Guys Talking Sales, Kevin Lawson and Sean O'Shaughnessey unveil an exciting new initiative: B2B Sales Lab, a private peer networking community designed to support salespeople, sales managers, and business owners in their journey toward revenue generation excellence. This isn’t just a conversation; rather, we are offering an invitation to join something powerful. If you've ever felt alone in a tough sales challenge or wished for experienced advice on your messaging, sales processes, or strategy, this episode is for you.

Key Topics Discussed

• (00:00) Why selling isn’t easy and how sales professionals can benefit from a support network
  
  

• (00:39) The creation and mission of the B2B Sales Lab community
  
  

• (01:42) How the platform fosters peer-to-peer learning without judgment or pressure
  
  

• (02:58) The importance of community in developing strong sales strategies and business acumen
  
  

• (03:54) Guardrails that make this space safer and more effective than LinkedIn or Facebook groups
  
  

• (05:00) Why there's a membership fee—and why the first three months are free
  
  

Key Quotes

• Sean O'Shaughnessey (00:01:00): "We're creating a community where people can get together, bounce ideas off each other without fear—just designed to help."
  
  

• Kevin Lawson (00:02:58): "It’s unreasonable to think your small sales team has all the answers. But it’s completely reasonable to find a community that does."
  
  

• Sean O'Shaughnessey (00:04:16): "If you're not a salesperson or sales leader, you're not getting in. This isn't about selling to each other. It’s about growing together."
  
  

Additional Resources

• B2B Sales Lab Information & Registration: https://newsales.expert/b2b-sales-lab
  (Free for the first three months with no obligation.)
  
  

A Significant Actionable Item from this Podcast
Join the B2B Sales Lab.
If you've ever wished you had a sounding board for a tough sales call, a creative partner to work through messaging, or a peer to validate your sales strategy, this is your moment. Visit the link in the show notes and apply to join the B2B Sales Lab. The first three months are free, giving you access to experienced sales minds, curated content on value selling and revenue management, and a judgment-free environment to grow your sales acumen. Don’t wait for your next deal to fall through; build your support system today.

Why You Should Listen
This episode is a call to action for sales professionals serious about growth. If you’re navigating complex sales cycles, seeking stronger messaging, or simply want a community that understands your world, the B2B Sales Lab might be the resource you've been missing. Kevin and Sean, both seasoned in sales leadership and sales management, offer not just insights but an entire framework to elevate your career. Listen now to learn how to take the next step toward sustainable sales success—and connect with others on the same journey.

Join the B2B Sales Lab community at https://newsales.expert/b2b-sales-lab. We look forward to helping you grow your revenue!

You can reach out to Sean at New Sales Expert, LLC - Sean@NewSales.Expert - https://www.linkedin.com/in/soshaughnessey/

You can reach out to Kevin at Lighthouse Sales Advisors & Sales Xceleration - kevin@lighthousesalesadvisors.com - https://www.linkedin.com/in/kwlawson/

You can book time on Kevin's calendar at https://lighthousesalesadvisors.pipedrive.com/scheduler/JP7rZXH3/virtual-meeting-booking-time-with-kevin

You can book time on Sean's calendar at http://newsales.expert/sean-oshaughnessey-calendar/