How to use Parasocial Relationships for Digital Evangelism with Dr. Larry Witzel
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How to use Parasocial Relationships for Digital Evangelism with Dr. Larry Witzel
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How can your ministry's story cut through in the digital age? Luke welcomes Larry Witzel, who shares about 'parasocial relationships' – those one-sided but emotionally impactful connections we form online. You'll discover why consistency and authenticity are key to cultivating these digital bonds, and how to use them to invite people closer to Jesus and even into in-person church communities. Larry shares his journey of building online presence, from custom AI tools to weekly podcasts, and offers practical advice for any ministry ready to amplify its story online.
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