When the headlines change overnight, so must your strategy. In a world where tariffs can reshape budgets and uncertainty dominates decision-making, the brands that rise aren’t the ones with the biggest budgets—but the ones that know how to pivot fast, stay visible, and lead with purpose. This isn’t just about reacting; it’s about anticipating shifts, streamlining your customer journey, and showing up with clarity when others are stuck. Flexibility, design thinking, and customer journey aren’t a luxury anymore—they are your competitive edge.

In this solo episode, your host, Nicole Lashae Ben, shares how brands can remain visible, flexible, and effective even when budgets are tight and uncertainty looms large. From navigating the earliest stages of the customer journey to equipping your reps with clarity and confidence, discover how to lead with strategy, respond with agility, and keep your brand in front of your audience—no matter what the headlines say.

Ready to Tune in Now!

Key Highlights from the Episode:

[00:01] Introduction to the show

[02:18] Tariffs and how they are affecting sales and the bottom line

[06:18] How tariffs disrupt the beginning of the customer journey

[07:45] The awareness stage and how you’re appearing in the market

[10:42] Recent stats: How tariffs are hitting the economy and marketing budget

[13:33] Flexibility and transparency: Pivoting fast in uncertain times

[18:50] How to get in front of your audience—on a lean budget

[27:09] Wrap-up and end of the show

• “Every part of the customer journey is intentional, and marketing is your overall strategy.”

• “Flexibility is crucial, and your team needs to be aware of what is happening in the headlines at all times and how it affects your buyers.”

• “When facing uncertainty, you need to understand your situation, be able to equip quickly, and pivot fast.”

• “No matter what is happening in the world, if design thinking and the customer journey are not at the center, you will fall behind.”

• Equip your reps, they are the face of your brand and brand ambassadors that are out there pounding the pavements and going in front of designers.

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