Marketing Mastery: Ashley Scholz's Life Science Growth Secrets Revealed!
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Marketing Mastery: Ashley Scholz's Life Science Growth Secrets Revealed!
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In this episode of the Life Science Success Podcast, my guest is Ashley Scholz, the Vice President of Marketing at Vector Laboratories, who brings over 16 years of experience in medical devices, diagnostics, and strategic marketing. With a proven track record of driving growth, building high-performing teams, and optimizing commercial strategies, Ashley shares her insights on innovation in the life sciences industry.
00:00 Introduction to Life Science Success Podcast
00:47 Meet Ashley Scholz: VP of Marketing at Vector Laboratories
01:21 Ashley's Career Journey and Experience
04:52 Transition to Vector Laboratories
06:16 Challenges and Learnings at WL Gore
13:10 Building High Performing Teams
16:08 Why Vector Labs?
21:36 Vector Labs' Mission and Future Focus
22:49 Marketing's Role in B2B Transition
25:24 Supporting Scientists and Researchers
26:35 Innovative Projects and AI Integration
29:31 Impact of Recent Acquisitions
31:12 Balancing Commercial Growth and Customer-Centricity
35:14 Leadership and Organizational Insights
38:56 Inspiration and Concerns
40:47 Excitement for Future Strategies
43:52 Conclusion and Final Thoughts