『Better, Simpler Strategy』のカバーアート

Better, Simpler Strategy

A Value-Based Guide to Exceptional Performance

プレビューの再生

Audible会員プラン 無料体験

30日間の無料体験を試す
会員は、20万以上の対象作品が聴き放題
アプリならオフライン再生可能
プロの声優や俳優の朗読も楽しめる
Audibleでしか聴けない本やポッドキャストも多数
無料体験終了後は月会費1,500円。いつでも退会できます

Better, Simpler Strategy

著者: Felix Oberholzer-Gee
ナレーター: Michael Butler Murray
30日間の無料体験を試す

無料体験終了後は月額¥1,500。いつでも退会できます。

¥2,200 で購入

¥2,200 で購入

注文を確定する
下4桁がのクレジットカードで支払う
ボタンを押すと、Audibleの利用規約およびAmazonのプライバシー規約同意したものとみなされます。支払方法および返品等についてはこちら
キャンセル

このコンテンツについて

In Better, Simpler Strategy, Harvard Business School professor Felix Oberholzer-Gee provides executives with a simple tool to cut through technological complexity and market uncertainties. The Value Stick, based on proven economic mechanics, is an extraordinarily powerful tool that helps executives decide where to focus their attention and how to deepen their firm's competitive advantage.

How does the Value Stick work? It provides a way of measuring two fundamental forces that lead to value creation and capture - the customer's willingness to pay and the employee's willingness to sell their services to the firm. For example, increasing product quality increases a customer's willingness to pay. And firms can redesign work processes or conditions or integrate other benefits (besides income) to lower employees' willingness to sell their services to firms and still retain them.

With many examples across industries (based on Harvard Business School case studies), Oberholzer-Gee shows these value dynamics in action and explains how looking at and adjusting these measures using one tool, the Value Stick, enables firms to gauge and improve their strategies and operations.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2021 Harvard Business School Publishing Corporation (P)2021 Gildan Media
リーダーシップ 予測・戦略的計画 意思決定・問題解決 組織行動 経済情勢

Better, Simpler Strategyに寄せられたリスナーの声

カスタマーレビュー:以下のタブを選択することで、他のサイトのレビューをご覧になれます。