Audible会員プラン登録で、20万以上の対象タイトルが聴き放題。
-
Brandsplaining
- Why Marketing Is (Still) Sexist and How to Fix It
- ナレーター： Sarah Paul
- 再生時間： 7 時間 24 分
カートのアイテムが多すぎます
カートに追加できませんでした。
ウィッシュリストに追加できませんでした。
ほしい物リストの削除に失敗しました。
ポッドキャストのフォローに失敗しました
ポッドキャストのフォロー解除に失敗しました
聴き放題対象外タイトルです。Audible会員登録で、非会員価格の30％OFFで購入できます。
Brandsplaining
あらすじ・解説
Brought to you by Penguin.
Girlboss. Wonder woman. Perfect mother. Feminist go-getter. If you thought misogynist marketing ended with #MeToo, think again.
________________
Brands profit by telling women who they are and how to be.
Now they've discovered feminism and are hell bent on selling 'fempowerment' back to us. But behind the go-girl slogans and the viral hash-tags has anything really changed?
In Brandsplaining, Jane Cunningham and Philippa Roberts expose the monumental gap that exists between the women that appear in the media around us and the women we really are. Their research reveals how our experiences, wants and needs - in all forms - are ignored and misrepresented by an industry that fails to understand us.
They propose a radical solution to resolve this once and for all: an innovative framework for marketing that is fresh, exciting, and - at last - sexism-free.
批評家のレビュー
'If you think we've moved on from 'Good Girl' to 'Go Girl', think again!' Professor Gina Rippon, author of The Gendered Brain
'An outrageously important book. Erudite, funny, and deeply engaging -- with no condescension or bullshit' Dr Aarathi Prasad, author of Like A Virgin
'This book has the power to change the way we see the world' Sophie Devonshire, CEO, The Marketing Society and author of Superfast