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Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- ナレーター: Donald Miller
- 再生時間: 4 時間 56 分
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あらすじ・解説
New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.
Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching listeners the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media.
Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
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Building a StoryBrandに寄せられたリスナーの声
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総合評価
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- Señor Gaijin
- 2019/11/11
Highly, highly recommended
Hands down the most useful book on branding I've read yet. I'm a freelancer and also someone working on cashflow businesses, and though perhaps aimed more at companies than individuals, this book has given me a far better, far more practical sense of what I need to do in developing my brands than any other book or other resources, and I've read a lot.
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