When you apply the StoryBrand Framework your brand will stand out.

Since the original publication of Building A Storybrand, over one million business leaders have discovered Donald Miller's powerful Storybrand Framework, and their businesses are growing.

The stories of growth, many of which are included in this new edition, will surprise you. Who knew that clarifying your message was so critical to the growth of a brand? Now, the classic resource for connecting with customers has been fully revised and updated, making it an even more powerful tool to prepare you to engage customers.

If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue.

In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller experienced first-hand which led him to create his proven system he first shared in Building a Storybrand to help you engage and truly influence customers.

The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more.

In Building a StoryBrand 2.0, Donald Miller teaches marketers and business owners to use his seven universal story elements to dramatically improve how they connect with customers and grow their businesses.

This proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand 2.0 does this by teaching you:

• The real reason customers make purchases;
• How to simplify a brand message so people understand it; and
• How to create the most effective messaging for all marketing, including websites, brochures, and social media.

Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand 2.0 will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.