Audible会員プラン登録で、12万以上の対象タイトルが聴き放題。
-
Conversation Marketing
- How to Be Relevant and Engage Your Customer by Speaking Human
- ナレーター： Austin Rising
- 再生時間： 4 時間 53 分
カートのアイテムが多すぎます
カートに追加できませんでした。
ウィッシュリストに追加できませんでした。
ほしい物リストの削除に失敗しました。
ポッドキャストのフォローに失敗しました
ポッドキャストのフォロー解除に失敗しました
Audible会員プラン 無料体験
Conversation Marketing
あらすじ・解説
Each of us sees more than 5,000 marketing messages every day. In such a crowded marketplace, brands are scrambling to find new ways to cut through the clutter to reach consumers. With such intense competition, it's critical to stand apart beyond service and price.
Conversation Marketing will help you connect your brands, not just to the minds of your consumers, but to their hearts. Slick slogans and catchy ads may still work in some instances, but today's discerning consumers demand more. They want information and a reason to connect with a brand before they act. They want a conversation.
Conversation Marketing gives you and your company the powerful tools and strategies now required, including:
- How to earn your audience's attention and provide value at every touch point
- How to tell a meaningful story
- How to give your customers agency in the conversation and accept that they're in charge
- How to listen, not sell
Change your strategy and your tone and you can change your results. Applying the rules from Conversation Marketing will help brands become publishers, increase sales, and establish a lifelong connection with their customers.