Copywriting is writing with purpose.

It’s about using words to reach people and change what they think, feel, and do. 

This easy-listen audiobook will teach you all the essentials of copywriting, from understanding products, audiences, and benefits to closing the sale. 

It’s packed with real-life examples that will show you exactly how the ideas work in the real world. Plus there's a whole chapter of handy tips on writing ads, websites, broadcast media, direct mail, social media, and print. 

What you’ll learn….

Understand the product and its benefits.

• Pinpoint how the product helps people.
• Turn features into benefits and seek out USPs. 
• Identify tangible and intangible benefits. 

Get to know your audience.

• Uncover your audience's inner fears and desires. 
• Use empathy to get inside the audience's feelings. 
• Decide how your copy will change how they think, feel or act. 

Engage the audience in your message.

• Make your copy more like a conversation. 
• Use the same words that the audience uses. 
• Bring the product to life with rich, sensory language. 

Craft compelling copy.

• Learn eight proven formulas for enticing headlines. 
• Choose a rock-solid structure. 
• Create powerful calls to action. 

Use 20 proven strategies for creative copy.

• Show the product in a new light. 
• Use humor, wordplay, metaphors and contrasts. 
• Turn weakness into strength. 

Make persuasion and psychology work for you. 

• Learn the six proven principles of persuasion. 
• Overcome the audience's objections. 
• Exploit cognitive biases to nudge the audience into action. 

It’s the perfect introduction to copywriting today. Download your copy now.