Can an Etsy shop owner in Oklahoma and an FDNY firefighter make things work when he doesn’t know what she really looks like?

Kimmie Park has finally met a man who gets her and laughs at her jokes. Matt West is kind, compassionate, and a smoking-hot FDNY firefighter. There’s just one—okay, many—problems. They’ve never met in person because he lives in New York, and she’s in Oklahoma. He also doesn’t know that her life recently imploded when she very publicly quit her retail job and became a meme in a viral video, known as the woman who twerked as she told off her boss. And he has no idea what she really looks like.

After quitting her job, Kimmie focuses on her Etsy shop designing purses and accessories. She’d posted pictures of her best friend Alicia with her merchandise, not realizing people would assume Alicia was Kim from My Crafty Bao. That’s fine with Kimmie since she’s still hiding out from her recent unwanted internet fame. But as the chemistry between her and Matt sizzles, and their every interaction threatens to set them both on fire, she knows she needs to tell him the truth. Especially since Matt’s father, the CEO of a huge retail store, sees Kimmie’s shop and wants to partner with her.

As Kimmie prepares to visit New York City for the first time, she grapples with the sorrows of her past, which have kept her in Oklahoma ever since her parents died when she was sixteen. Will she be able to let go of her fears and embrace who she really is, or will it cause her to lose the man of her dreams and the opportunity of a lifetime?