Audible会員プラン登録で、20万以上の対象タイトルが聴き放題。

プレビューの再生
  • Customers for the Long Term

  • Best Practices
  • 著者: Deaver Brown
  • ナレーター: Deaver Brown
  • 再生時間: 59 分

Audible会員プラン 無料体験

会員は、20万以上の対象作品が聴き放題
アプリならオフライン再生可能
プロの声優や俳優の朗読も楽しめる
Audibleでしか聴けない本やポッドキャストも多数
無料体験終了後は月会費1,500円。いつでも退会できます

Customers for the Long Term

著者: Deaver Brown
ナレーター: Deaver Brown
30日間の無料体験を試す

無料体験終了後は月額¥1,500。いつでも退会できます。

¥500 で購入

¥500 で購入

下4桁がのクレジットカードで支払う
ボタンを押すと、Audibleの利用規約およびAmazonのプライバシー規約同意したものとみなされます。支払方法および返品等についてはこちら

あらすじ・解説

The author emphasizes that the Board of Directors should start every meeting discussing the customers. What are they thinking? How is our franchise doing? What are the metrics of repeat business? And similar questions. Why? Because financials are reasonably straightforward, most board members are good at understanding them without conversation, and customers are the foundation of every organization. The author points out this is equally true for educational institutions, regarding alumni and students, often considered mere irritants in Board discussions. Who is to be served? The management? The shareholders are those constituents.

The author points out that close listening to the wants, dislikes, and desires of the customers is the foundation of profit, as the great marketing companies have found - from P&G, to Coke, to IBM. When Lou Gerstner, turnaround expert extraordinaire from McKinsey, took over IBM, he penciled in 40% of his time to listen to customers. What were they thinking? What did they want? A long-term customer of a simple product like Corn Flakes or Cool Whip can mean thousands and thousands of dollars over a lifetime - and a good news messenger as well. A loyal car customer can mean 250,000 or more over a lifetime.

Start here. With the customer. The great companies do from Apple to Amazon; the great educational institutions do from Harvard to Stanford; the weaker ones get off course such as McDonald's did (too pricey) but recovered. The magic of Apple is their long term customers...like them. We all should take note.

©2011 Simply Magazine (P)2011 Christina Brown

Customers for the Long Termに寄せられたリスナーの声

カスタマーレビュー:以下のタブを選択することで、他のサイトのレビューをご覧になれます。