Experience Is Everything
Winning Customers’ Hearts, Minds, and Wallets in the Era of NOW CX
カートのアイテムが多すぎます
カートに追加できませんでした。
ウィッシュリストに追加できませんでした。
ほしい物リストの削除に失敗しました。
ポッドキャストのフォローに失敗しました
ポッドキャストのフォロー解除に失敗しました
聴き放題対象外タイトルです。Audible会員登録で、非会員価格の30%OFFで購入できます。
-
ナレーター:
-
Caleb Thompson
このコンテンツについて
The on-demand digital economy and the higher-than-high standard set by companies like Amazon have created a new kind of consumer—a NOW Customer. They are always on (and always online) and expect rapid resolutions and engaged interactions from their brands at all times and across every touchpoint.
Here’s the tough truth: Most CX leaders have been unable to keep up. The result has been lost revenue, market share, and internal regard for their programs from colleagues and executives.
But it doesn’t have to be this way. There are a handful of companies that are shedding light on what exceptional CX looks like in the era of the NOW Customer. They are consistently empowering their organizations to eradicate neglect, turning consumers into buyers, and buyers into five-star fans.
They are the leaders of the NOW CX movement.
The Simplr team has worked and spoken with dozens of such leaders. Simplr CEO Eng Tan and CMO Daniel Rodriguez have distilled their insights into a blueprint for how CX leaders can leverage innovations in technology, alternative ways of working, and new CX programs to be a part of the NOW CX movement. Experience Is Everything is that blueprint, and it is essential listening for any business leader looking to transform “customer-first” from a slogan into a reality.
©2021 Eng Tan (P)2022 Eng Tan