『Fundamentals of Business Marketing Research』のカバーアート

Fundamentals of Business Marketing Research

Foundation Series in Business Marketing

プレビューの再生

聴き放題対象外タイトルです。Audible会員登録で、非会員価格の30%OFFで購入できます。

¥2,170で会員登録し購入
無料体験で、20万以上の対象作品が聴き放題に
アプリならオフライン再生可能
プロの声優や俳優の朗読も楽しめる
Audibleでしか聴けない本やポッドキャストも多数
無料体験終了後は月額¥1,500。いつでも退会できます。

Fundamentals of Business Marketing Research

著者: Richard E. Plank, David A. Reid, J David Lichtenthal
ナレーター: Michael Kornblau
¥2,170で会員登録し購入

無料体験終了後は月額¥1,500。いつでも退会できます。

¥3,100 で購入

¥3,100 で購入

注文を確定する
下4桁がのクレジットカードで支払う
ボタンを押すと、Audibleの利用規約およびAmazonのプライバシー規約同意したものとみなされます。支払方法および返品等についてはこちら
キャンセル

このコンテンツについて

Get a thorough review of vital research issues!

Fundamentals of Business Marketing Research examines recent industrial/business research, evaluates its current effectiveness, and offers suggestions for future use. This unique book includes and is based on Business Marketing: A Twenty Year Review, a thorough study of industrial/business research from 1978-1997 with critical commentary from a distinguished panel of business academics and the response of the study's authors. The combination of critiques, insights, and viewpoints will challenge you to think beyond the traditional role of B2B marketing into a future that's anything but business as usual.

Through an unusual format that gives you access to critical academic analysis, Fundamentals of Business Marketing Research presents a comprehensive review of vital research areas, including marketing to businesses/institutions/governments; buyer-seller relationships; computer use for business marketing; industrial segmentation; channel management and development; physical distribution; advertising; and public relations. The book’s give-and-take is equally focused on areas that have traditionally received a larger share of the research effort (organizational buyer behavior, business marketing strategy and planning, industrial selling and sales management) and those that have taken a back seat in terms of research attention (computers and ethical business marketing).

The original study, its criticisms, and the authors’ subsequent assessment spotlight major themes, individual contributions, and future trends in major topic areas, including:

  • Business marketing strategy
  • Organizational buying behavior and purchasing management
  • Business marketing research methodology
  • Products/services
  • Pricing management issues
  • Distribution/logistics and supply chain management
  • Promotion

Fundamentals of Business Marketing Research is equally effective as a practical guide for professionals and researchers, and as an academic text for doctoral studies.

©2020 Richard E Plank, David A Reid, J David Lichtenthal (P)2021 Warren llc
マーケティング 広告

Fundamentals of Business Marketing Researchに寄せられたリスナーの声

カスタマーレビュー:以下のタブを選択することで、他のサイトのレビューをご覧になれます。