『Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests』のカバーアート

Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests

プレビューの再生

聴き放題対象外タイトルです。Audible会員登録で、非会員価格の30%OFFで購入できます。

¥1,750で会員登録し購入
無料体験で、20万以上の対象作品が聴き放題に
アプリならオフライン再生可能
プロの声優や俳優の朗読も楽しめる
Audibleでしか聴けない本やポッドキャストも多数
無料体験終了後は月額¥1,500。いつでも退会できます。

Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests

著者: Gabe Zichermann, Joselin Linder
ナレーター: Tom Dheere
¥1,750で会員登録し購入

無料体験終了後は月額¥1,500。いつでも退会できます。

¥2,500 で購入

¥2,500 で購入

注文を確定する
下4桁がのクレジットカードで支払う
ボタンを押すと、Audibleの利用規約およびAmazonのプライバシー規約同意したものとみなされます。支払方法および返品等についてはこちら
キャンセル

このコンテンツについて

Harness the power of games to create extraordinary customer engagement with Game-Based Marketing. Gamification is revolutionizing the web and mobile apps. Innovative startups like Foursquare and Swoopo, growth companies like Gilt and Groupon and established brands like United Airlines and Nike all agree: the most powerful way to create and engage a vibrant community is with game mechanics.

By leveraging points, levels, badges, challenges, rewards and leaderboards these innovators are dramatically lowering their customer acquisition costs, increasing engagement and building sustainable, viral communities.

Game-Based Marketing unlocks the design secrets of mega-successful games like Zyngas Farmville, World of Warcraft, Bejeweled and Project Runway to give you the power to create winning game-like experiences on your site/apps. Avoid obvious pitfalls and learn from the masters with key insights, such as:

  • Why good leaderboards shouldnt feature the Top 10 players.
  • Most games are played as an excuse to socialize, not to achieve.
  • Status is worth 10x more than cash to most consumers.
  • Badges are not enough: but they are important.
  • You dont need to offer real-world prizing to run a blockbuster sweepstakes.
  • And learn even more:
  • How to architect a point system that works .
  • Designing the funware loop: the basics of points, badges, levels, leaderboards and challenges.
  • Maximizing the value and impact of badges.
  • Future-proofing your design.
  • Challenging users without distraction.

Based on the groundbreaking work of game expert and successful entrepreneur Gabe Zichermann, Game-Based Marketing brings together the game mechanics expertise of a decades worth of research. Driven equally by big companies, startups, 40-year-old men and tween girls, the world is becoming increasingly more fun.

Are you ready to play?

©2010 Jargonlab, Inc. and Joselin Linder (P)2011 John Wiley & Sons, Inc.
カスタマーサービス マーケティング

Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contestsに寄せられたリスナーの声

カスタマーレビュー:以下のタブを選択することで、他のサイトのレビューをご覧になれます。