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  • Green Giants

  • How Smart Companies Turn Sustainability into Billion-Dollar Businesses
  • 著者: E. Freya Williams
  • ナレーター: Kelly Bourquin
  • 再生時間: 7 時間 6 分
  • 5.0 out of 5 stars (1件のカスタマーレビュー)

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Green Giants

著者: E. Freya Williams
ナレーター: Kelly Bourquin
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あらすじ・解説

What do Brazil's top beauty brand, America's second-fastest-growing restaurant chain, and the world's third best-selling car have in common? They are shattering the myth that acting sustainably and building a billion-dollar business are mutually exclusive. Green Giants examines nine companies that are merging social responsibility with wild profitability - and reveals the six factors responsible for their success, including: iconoclastic leadership fueled by deep conviction and a rebellious streak; disruptive innovation that uses sustain ability to spur the development of radically better products and services; and a higher purpose that ignites the company - when the mission leads, profits follow.

Mainstream appeal with positioning and packaging stripped of the crunchy cliches that alienate the average customer: This new breed of billion-dollar business proves it's possible to achieve enormous success while implementing sustainable principles that help consumers live better lives. Ranging from start-ups to business lines incubated within major multi nationals, these companies collectively represent over $60 billion in revenue. What's more, many command wider profit margins and are growing faster than their conventional counterparts. Packed with eye-opening research, exclusive interviews, and enlightening examples from Chipotle, Toyota, Unilever, Tesla, General Electric, and more, Green Giants serves as a blueprint for sustainable success that anyone can follow.

©2015 E. Freya Williams. (P)2015 Gildan Media LLC

Green Giantsに寄せられたリスナーの声

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