Inspired
How to Create Tech Products Customers Love, Second Edition
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Inspired
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ナレーター：
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Marty Cagan
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著者：
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Marty Cagan
このコンテンツについて
How do today's most successful tech companies - Amazon, Google, Facebook, Netflix, Tesla - design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently from the vast majority of tech companies. In Inspired, technology product management thought leader Marty Cagan provides listeners with a master class in how to structure and staff a vibrant and successful product organization and how to discover and deliver technology products that your customers will love - and that will work for your business.
With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, listeners can take the information they learn and immediately leverage it within their own organizations - dramatically improving their own product efforts. Whether you're an early stage start-up working to get to product/market fit or a growth-stage company working to scale your product organization or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, Inspired will take you and your product organization to a new level of customer engagement, consistent innovation, and business success.
Filled with the author's own personal stories - and profiles of some of today's most successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix - Inspired will show you how to turn up the dial of your own product efforts, creating technology products your customers love.
The first edition of Inspired, published 10 years ago, established itself as the primary reference for technology product managers and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new - sharing the latest practices and techniques of today's most successful tech product companies and the men and women behind every great product.
©2018 Wiley (P)2018 Audible, Inc.こちらもおすすめ
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Inspiredに寄せられたリスナーの声
カスタマーレビュー：以下のタブを選択することで、他のサイトのレビューをご覧になれます。
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総合評価5 out of 5 stars
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ナレーション5 out of 5 stars
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ストーリー5 out of 5 stars
- Ambuj
- 2019/01/18
Wonderful read/listen
I have been looking for this kind of book for long time. I already bought hard copy of this book and definitely going to refer in my day to day work more often than not. Highly recommend, not just for product manager (even I am not one) but for anyone in industry who want to change their way of thinking and work.
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