『Katha』のカバーアート

Katha

Tell a Story, Sell a Dream

プレビューの再生

Audible会員プラン 無料体験

30日間の無料体験を試す
会員は、20万以上の対象作品が聴き放題
アプリならオフライン再生可能
プロの声優や俳優の朗読も楽しめる
Audibleでしか聴けない本やポッドキャストも多数
無料体験終了後は月会費1,500円。いつでも退会できます

Katha

著者: Shoba Narayan
ナレーター: Sakuntala Ramanee
30日間の無料体験を試す

無料体験終了後は月額¥1,500。いつでも退会できます。

¥1,100 で購入

¥1,100 で購入

注文を確定する
下4桁がのクレジットカードで支払う
ボタンを押すと、Audibleの利用規約およびAmazonのプライバシー規約同意したものとみなされます。支払方法および返品等についてはこちら
キャンセル

このコンテンツについて

Some of the most successful people of our times are master storytellers. From Steve Jobs to N.R. Narayana Murthy, from Indra Nooyi to Rakesh Jhunjhunwala, the best communicators are those who effectively use stories, analogies, metaphors and even jokes to get their message across.

Maybe you are an entrepreneur, trying to sell your business plan to potential investors. Maybe you are the head of a company, trying to influence your employees to follow a rather unconventional path. Or a mid-level manager, trying to convince your boss to take a chance on a project. No matter which field you are in, there comes a time when you have to persuade and influence and there's no better way to do it than by narrating stories. In fact, the modern designation of chief storytelling officer (CSO) - which is said to have begun at Nike in the nineties - is a growing trend in companies.

Katha: Tell a Story, Sell a Dream is about the art of storytelling in business. It tells you why stories are important, when you must tell a story and how to find and tell the most effective tales, whether you are communicating to stakeholders, business associates, employees or colleagues. Written in simple, lucid prose, Katha will demonstrate why the art of storytelling is perhaps the number-one skill and how the power of storytelling may well be the key to achieving your goals.

©2015 Shoba Narayan (P)2016 Audible, Inc.
マネジメント 経済学

Kathaに寄せられたリスナーの声

カスタマーレビュー:以下のタブを選択することで、他のサイトのレビューをご覧になれます。