Thinking about politics has tended to be historical in nature because of the comparisons and contrasts that can be drawn between past and present. Different periods in politics have used the past differently. At times, political thought can be said to have been drawn directly from the study of history; at others, perhaps including our own time, the relationship is more indirect.

As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and adapt continuously to maintain an organization's ability to reach potential customers. This Very Short Introduction provides a general overview of the function and importance of marketing to modern organizations. Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace.

One of the leading philosophical movements of the 20th century, existentialism has had more impact on literature and the arts than any other school of thought. Focusing on the leading figures of existentialism, including Sartre, Nietzsche, Heidegger, Kierkegaard, de Beauvoir, Merleau-Ponty, and Camus, Thomas Flynn offers a concise account of existentialism, explaining the key themes of individuality, free will, and personal responsibility, which marked the movement as a way of life, not just a way of thinking.

The conflict between Palestine and Israel is one of the most highly publicized and bitter struggles in history. In this accessible and stimulating Very Short Introduction, Martin Bunton clearly explains the history of the problem, reducing it to its very essence - a modern territorial contest between two nations and one geographical territory.Providing a clear and fair exploration of the main issues, Bunton explores not only the historical basis of the conflict, but also looks at how and why partition has been so difficult and how efforts to restore peace continue today.

In this Very Short Introduction, Simon Horobin investigates how we have arrived at the English we know today and celebrates the way new speakers and new uses mean that it continues to adapt. Engaging with contemporary concerns about correctness, Horobin considers whether such changes are improvements or evidence of slipping standards.

In Politics: A Very Short Introduction, Kenneth Minogue begins with a discussion of issues arising from a historical account of politics and goes on to offer chapters dealing with the Ancient Greeks and the idea of citizenship; Roman law; medieval Christianity and individualism; freedom since Machiavelli and Hobbes; the challenge of ideologies; democracy, oligarchy, and bureaucracy; power and order in modern society; and politics in the West.

This Very Short Introduction audiobook looks at the phenomenon of international human migration - both legal and illegal - and offers an objective stance on the topic, and its benefits and challenges. Khalid Koser reveals the opportunities migration presents that must be taken advantage of in the current economic climate, and debunks common myths to demonstrate that society, as we now know it, cannot function without migrants.

How much faith should we place in what scientists tell us? Is it possible for scientific knowledge to be fully "objective"? What, really, can be defined as science? In the second edition of this very short introduction, Samir Okasha explores the main themes and theories of contemporary philosophy of science and investigates fascinating, challenging questions such as these.

The concept of law lies at the heart of our social and political life. Legal philosophy, or jurisprudence, explores the notion of law and its role in society, illuminating its meaning and its relation to the universal questions of justice, rights, and morality. In this Very Short Introduction audiobook, Raymond Wacks analyzes the nature and purpose of the legal system and the practice by courts, lawyers, and judges.

This Very Short Introduction recounts the history of American culture and its creation by diverse social and ethnic groups. In doing so, it emphasizes the historic role of culture in relation to broader social, political, and economic developments. Across the lines of race, class, gender, and sexuality, as well as language, region, and religion, diverse Americans have forged a national culture with a global reach, inventing stories that have shaped a national identity and an American way of life.

Christian W. McMillen provides a concise yet comprehensive account of pandemics throughout human history, illustrating how pandemic disease has shaped history and, at the same time, social behavior has influenced pandemic disease.

Taking a thematic rather than strictly chronological approach, W. F. Bynum, explores the key turning points in the history of Western medicine - such as the first surgical procedures, the advent of hospitals, the introduction of anesthesia, X-Rays, vaccinations, and many other innovations, as well as the rise of experimental medicine. The book also explores Western medicine's encounters with Chinese and Indian medicine, as well as nontraditional treatments such as homeopathy, chiropractic, and other alternative medicines.

This Very Short Introduction audiobooks draws on the very latest science from the 2021 IPCC Report, examining the evidence that climate change is already happening and discussing its potential catastrophic impacts in the future. Mark Maslin also explores the geopolitics of climate change and the win-win solutions we can employ to avoid the very worst effects of climate change. Throughout, he demonstrates how we must develop new modes of thinking for the 21st century at individual, corporate, and government levels to collectively tackle the challenge of climate change.

The way in which organizations manage their people has always been pivotal to their performance, long before formal human resource management coalesced into a definable and somewhat fashionable discipline in the mid-1980s.

Psychology is part of everyone's experience: It influences the way we think about everything from education and intelligence, to relationships and emotions, advertising and criminality. People readily behave as amateur psychologists, offering explanations for what people think, feel, and do. But what exactly are psychologists trying to do? What scientific grounding do they have for their approach? This Very Short Introduction explores some of psychology's leading ideas and their practical relevance.