As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and adapt continuously to maintain an organization's ability to reach potential customers. This Very Short Introduction provides a general overview of the function and importance of marketing to modern organizations. Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace.

One of the leading philosophical movements of the 20th century, existentialism has had more impact on literature and the arts than any other school of thought. Focusing on the leading figures of existentialism, including Sartre, Nietzsche, Heidegger, Kierkegaard, de Beauvoir, Merleau-Ponty, and Camus, Thomas Flynn offers a concise account of existentialism, explaining the key themes of individuality, free will, and personal responsibility, which marked the movement as a way of life, not just a way of thinking.

The conflict between Palestine and Israel is one of the most highly publicized and bitter struggles in history. In this accessible and stimulating Very Short Introduction, Martin Bunton clearly explains the history of the problem, reducing it to its very essence - a modern territorial contest between two nations and one geographical territory.Providing a clear and fair exploration of the main issues, Bunton explores not only the historical basis of the conflict, but also looks at how and why partition has been so difficult and how efforts to restore peace continue today.

In this Very Short Introduction, Simon Horobin investigates how we have arrived at the English we know today and celebrates the way new speakers and new uses mean that it continues to adapt. Engaging with contemporary concerns about correctness, Horobin considers whether such changes are improvements or evidence of slipping standards.

Since the early Egyptians, human beings have formalized the business of learning, setting up a designated environment of some form to pass knowledge and learning on to groups of students. In this second edition of his Very Short Introduction, Gary Thomas explores how and why education has evolved as it has, examining the ways in which it has responded over the centuries to various influences in politics, philosophy, and the social sciences.

This Very Short Introduction audiobook looks at the phenomenon of international human migration - both legal and illegal - and offers an objective stance on the topic, and its benefits and challenges. Khalid Koser reveals the opportunities migration presents that must be taken advantage of in the current economic climate, and debunks common myths to demonstrate that society, as we now know it, cannot function without migrants.

Art history encompasses the study of the history and development of painting, sculpture, and the other visual arts. In this Very Short Introduction audiobook, Dana Arnold presents an introduction to the issues, debates, and artifacts that make up art history. Beginning with a consideration of what art history is, she explains what makes the subject distinctive from other fields of study and also explores the emergence of social histories of art (such as feminist art history and queer art history).

In Politics: A Very Short Introduction, Kenneth Minogue begins with a discussion of issues arising from a historical account of politics and goes on to offer chapters dealing with the Ancient Greeks and the idea of citizenship; Roman law; medieval Christianity and individualism; freedom since Machiavelli and Hobbes; the challenge of ideologies; democracy, oligarchy, and bureaucracy; power and order in modern society; and politics in the West.

This Very Short Introduction recounts the history of American culture and its creation by diverse social and ethnic groups. In doing so, it emphasizes the historic role of culture in relation to broader social, political, and economic developments. Across the lines of race, class, gender, and sexuality, as well as language, region, and religion, diverse Americans have forged a national culture with a global reach, inventing stories that have shaped a national identity and an American way of life.

This Very Short Introduction introduces listeners to the key concepts of political philosophy: authority, democracy, freedom and its limits, justice, feminism, multiculturalism, and nationality. Accessible and assuming no previous knowledge of the subject, it encourages the listener to think clearly and critically about the leading political questions of our time. Miller first investigates how political philosophy tackles basic ethical questions such as "how should we live together in society?"

The concept of law lies at the heart of our social and political life. Legal philosophy, or jurisprudence, explores the notion of law and its role in society, illuminating its meaning and its relation to the universal questions of justice, rights, and morality. In this Very Short Introduction audiobook, Raymond Wacks analyzes the nature and purpose of the legal system and the practice by courts, lawyers, and judges.

Energy is vital for a good standard of living, and much of the world's population does not have enough. Affordable and adequate sources of power that do not cause climate change or pollution are crucial; and renewables provide the answer. Wind and solar farms can now provide the cheapest electricity in many parts of the world. Moreover, they could provide all of the world's energy needs.

The 20th century saw a remarkable upsurge of research on drugs, with major advances in the treatment of bacterial and viral infections, heart disease, stomach ulcers, cancer, and metal illnesses. These, along with the introduction of the oral contraceptive, have altered all of our lives. There has also been an increase in the recreational use and abuse of drugs in the Western world. This Very Short Introduction, in its second edition, gives a nontechnical account of how drugs work in the body.

How much faith should we place in what scientists tell us? Is it possible for scientific knowledge to be fully "objective"? What, really, can be defined as science? In the second edition of this very short introduction, Samir Okasha explores the main themes and theories of contemporary philosophy of science and investigates fascinating, challenging questions such as these.

In this Very Short Introduction, Nick Jenkins explores our historic investment in the exploitation of fossil energy resources and their current importance, and discusses the implications of our increasing rate of energy use. He considers the widespread acceptance by scientists and policy makers that our energy systems must reduce emissions of CO2 and other greenhouse gases, and looks forward to the radical changes in fuel technology that will be necessary to continue to provide energy supplies in a sustainable manner, and extend access across the developing world.