Marketing for Growth
The Economist
カートのアイテムが多すぎます
カートに追加できませんでした。
ウィッシュリストに追加できませんでした。
ほしい物リストの削除に失敗しました。
ポッドキャストのフォローに失敗しました
ポッドキャストのフォロー解除に失敗しました
Audible会員プラン 無料体験
-
ナレーター:
-
Karen Cass
-
著者:
-
Iain Ellwood
このコンテンツについて
Marketing for Growth is a guide to how the marketing function within a business can and should become its most important driver of growth.
Marketers play a crucial role in generating revenue and they can play an equally important role in how revenues translate into profit. Growth is also about becoming a better business by being smarter or more efficient, and growing in a sustainable way. This involves developing and improving products, processes and standard of service.
Marketers have their ear to the ground and therefore are often the first to pick up on changing customer needs and behaviour and the forces at play in markets. This increases the impact marketing should have on all those aspects of a business.
The book is in three parts: the first part explores who are the most valuable customers, the second the most effective ways to drive revenue growth, and the third the best ways to improve profitability. It combines insight and practical guidance, and is supported by a wealth of hard data and anecdotal evidence based on the experiences of a wide range of business in Britain, America, Europe and Asia. Among the firms featured are Amazon, China Mobile, Dove, Goldman Sachs, Haier, ING Direct, Lenovo, Mini, Procter & Gamble, Red Bull, Target, Twitter, Virgin and Zara.
©2013 Iain Ellwood (P)2013 Audible Ltdこちらもおすすめ
-
Managing Talent
- The Economist
- 著者: Michel Syrett, Marion Devine
- ナレーター: Karen Cass
- 再生時間: 7 時間 9 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
Survey after survey confirms how the success of businesses has become increasingly dependent on the ability and skills of their staff. And because talented workers are in short supply the hunt for people of unusual ability will continue in earnest. Hiring such people is the relatively easy part; keeping them engaged so that they don't move on and getting the best out of them while they are with you is what really matters.
著者: Michel Syrett, 、その他
-
How to Be Better at Almost Everything
- Learn Anything Quickly, Stack Your Skills, Dominate
- 著者: Pat Flynn
- ナレーター: Pat Flynn
- 再生時間: 4 時間 23 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
In How to Be Better at Almost Everything, best-selling author, fitness expert, entrepreneur, and professional business coach Pat Flynn shares the secrets to learning (almost) every skill, from marketing to music to martial arts to writing and relationships, teaching how to combine interests to achieve greatness in any field. His direct, “Generalist” approach to self-improvement gives you the tools you need to make your mark on the world and make buckets of money - without losing your soul.
著者: Pat Flynn
-
How to Say It: Words That Make a Difference
- 著者: Allison Friederichs Atkison, The Great Courses
- ナレーター: Allison Friederichs Atkison
- 再生時間: 4 時間 44 分
- オリジナル版
-
総合評価
-
ナレーション
-
ストーリー
Words. We use them all the time, every day, mostly without giving them much thought at all. We take for granted that they’re here at our disposal whenever we need them. But if you’ve ever wished you could communicate more effectively, words are the place to start. It’s incumbent upon you to choose the best words to accomplish your goals, because how you choose to communicate influences—well, everything! The power of communication shapes our professional goals, our relationships, and our lives—so the words we choose to use carry a great deal of power.
著者: Allison Friederichs Atkison, 、その他
-
Marketing 4.0
- Moving from Traditional to Digital
- 著者: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- ナレーター: Jonathan Todd Ross
- 再生時間: 4 時間 48 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
Marketing 4.0 is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. It takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.
著者: Philip Kotler, 、その他
-
Marketing 5.0
- Technology for Humanity
- 著者: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- ナレーター: Steve Menasche
- 再生時間: 7 時間 8 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
Celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
著者: Philip Kotler, 、その他
-
Good Team Bad Team
- Lead Your People to Go After Big Challenges, Not Each Other
- 著者: Sarah Thurber, Blair Miller PhD
- ナレーター: Sarah Thurber, Blair Miller PhD
- 再生時間: 4 時間 33 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
When team leaders meet a challenge, they often spend more time dealing with their people than dealing with the challenge. They can’t get their team to row in the same direction—or row at all. In Good Team, Bad Team, a ground-breaking primer for leaders, Sarah Thurber and Blair Miller share their decades of experience building, facilitating, and leading thriving teams alongside pioneering research from the fields of cognitive diversity and creative problem-solving. Effective team leadership isn’t mind-reading—it’s good science.
著者: Sarah Thurber, 、その他
-
Managing Talent
- The Economist
- 著者: Michel Syrett, Marion Devine
- ナレーター: Karen Cass
- 再生時間: 7 時間 9 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
Survey after survey confirms how the success of businesses has become increasingly dependent on the ability and skills of their staff. And because talented workers are in short supply the hunt for people of unusual ability will continue in earnest. Hiring such people is the relatively easy part; keeping them engaged so that they don't move on and getting the best out of them while they are with you is what really matters.
著者: Michel Syrett, 、その他
-
How to Be Better at Almost Everything
- Learn Anything Quickly, Stack Your Skills, Dominate
- 著者: Pat Flynn
- ナレーター: Pat Flynn
- 再生時間: 4 時間 23 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
In How to Be Better at Almost Everything, best-selling author, fitness expert, entrepreneur, and professional business coach Pat Flynn shares the secrets to learning (almost) every skill, from marketing to music to martial arts to writing and relationships, teaching how to combine interests to achieve greatness in any field. His direct, “Generalist” approach to self-improvement gives you the tools you need to make your mark on the world and make buckets of money - without losing your soul.
著者: Pat Flynn
-
How to Say It: Words That Make a Difference
- 著者: Allison Friederichs Atkison, The Great Courses
- ナレーター: Allison Friederichs Atkison
- 再生時間: 4 時間 44 分
- オリジナル版
-
総合評価
-
ナレーション
-
ストーリー
Words. We use them all the time, every day, mostly without giving them much thought at all. We take for granted that they’re here at our disposal whenever we need them. But if you’ve ever wished you could communicate more effectively, words are the place to start. It’s incumbent upon you to choose the best words to accomplish your goals, because how you choose to communicate influences—well, everything! The power of communication shapes our professional goals, our relationships, and our lives—so the words we choose to use carry a great deal of power.
著者: Allison Friederichs Atkison, 、その他
-
Marketing 4.0
- Moving from Traditional to Digital
- 著者: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- ナレーター: Jonathan Todd Ross
- 再生時間: 4 時間 48 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
Marketing 4.0 is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. It takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.
著者: Philip Kotler, 、その他
-
Marketing 5.0
- Technology for Humanity
- 著者: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- ナレーター: Steve Menasche
- 再生時間: 7 時間 8 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
Celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
著者: Philip Kotler, 、その他
-
Good Team Bad Team
- Lead Your People to Go After Big Challenges, Not Each Other
- 著者: Sarah Thurber, Blair Miller PhD
- ナレーター: Sarah Thurber, Blair Miller PhD
- 再生時間: 4 時間 33 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
When team leaders meet a challenge, they often spend more time dealing with their people than dealing with the challenge. They can’t get their team to row in the same direction—or row at all. In Good Team, Bad Team, a ground-breaking primer for leaders, Sarah Thurber and Blair Miller share their decades of experience building, facilitating, and leading thriving teams alongside pioneering research from the fields of cognitive diversity and creative problem-solving. Effective team leadership isn’t mind-reading—it’s good science.
著者: Sarah Thurber, 、その他