Business can be complicated.
Just ask any entrepreneur, business owner, or key executive. If it were easy, everybody would do it, right? Even if you know what needs to be done, doing it is challenging.

Sometimes as entrepreneurs, business owners, CEOs, and key executives, you are so close to the problems that you cannot see the forest for the trees. When pressed with key questions, what choices do you consider, and how will you decide what to do next? Importantly, the questions you ask and how you reach your conclusions of what's next and best for you and your business is what this book is all about.

In this book, we've compiled a list of frequently asked questions from recurring situations faced by entrepreneurs, business owners, CEOs, and key executives. Next 10 provides insightful questions to ponder as business leaders find their answers to these questions. This book is written by Severin Sorensen, CEO of ePraxis (epraxis.com), an executive coach, Vistage Speaker, and former Vistage Chair with numerous ICF/ASCTH coaching certifications, who has given over 8,000+ hours of paid executive coaching sessions.

The questions explored in this book represent the most frequently asked questions in Severin's executive coaching sessions with entrepreneurs, business owners, CEOs, and key executives.

The topics range from life coaching vs executive coaching, mission, vision, and values, to executive leadership, people, process, marketing and sales. Within each business topic, there are a series of hard questions the business executive is considering.

The Next 10 scripts are a series of hand-curated lists of additional questions to consider, things to ponder, and steps to help the executive create their solutions to the opportunities and problems they confront. We hope that these ‘Next 10’ Business Moves to Consider scripts will help you prepare for different circumstances, avoid potential pitfalls, and ask yourself hard questions that could determine your business's future. We stand by these principles, and we’re positive that you will too. Get comfortable because you’re about to go from 0 to 60 in about 3 seconds.
It’s going to be fun!

About the Authors
Severin Sorensen (author) is a serial entrepreneur and lifetime learner with a passionate curiosity about people and businesses. Severin is the CEO of ePraxis LLC, a premier-level retained search firm that provides executive headhunting, talent selection, and executive coaching. In addition to finding top talent, Severin has provided over 8,000+ hours of paid executive coaching to entrepreneurs, CEOs, Presidents, and C-level executives. Severin is an ICF ACSTH Certified Executive Coach, Certified Organizational Development Coach, Certified Life Coach, and Certified Positive Intelligence Coach. Severin is the founder/producer of a new podcast, Arete Coach, that explores the art and science of executive coaching with some of the industry's best coaches.

Amelia Chatterley (contributor), is a Virtual Research Analyst and Technical Writer Persona at AreteCoach.io and ePraxis.com Amelia provides deep insights and executive coaching research expertise drawn from the fields of artificial intelligence, data mining, and statistical data analysis. Before working with ePraxis, Amelia was trained by OpenAI, a research institute and artificial intelligence (AI) lab based in San Francisco, California.