Audible会員プラン登録で、20万以上の対象タイトルが聴き放題。

プレビューの再生
  • OBD

  • Obsessive Branding Disorder: The Illusion of Business and the Business of Illusion
  • 著者: Lucas Conley
  • ナレーター: Walter Dixon
  • 再生時間: 5 時間 12 分

Audible会員プラン 無料体験

会員は、20万以上の対象作品が聴き放題
アプリならオフライン再生可能
プロの声優や俳優の朗読も楽しめる
Audibleでしか聴けない本やポッドキャストも多数
無料体験終了後は月会費1,500円。いつでも退会できます

OBD

著者: Lucas Conley
ナレーター: Walter Dixon
30日間の無料体験を試す

無料体験終了後は月額¥1,500。いつでも退会できます。

¥2,600 で購入

¥2,600 で購入

下4桁がのクレジットカードで支払う
ボタンを押すと、Audibleの利用規約およびAmazonのプライバシー規約同意したものとみなされます。支払方法および返品等についてはこちら

あらすじ・解説

America pours upwards of $300 billion dollars into branding every year. On any given day, each of us is bombarded by between 3,000 and 5,000 ads. In myriad ways, we are subtly branded through every chapter of our lives: by the clothes whose logos we complacently sport, by the music we listen to, by the beverages we drink and the food we eat, by the books we read, even by the neighborhoods in which we choose to live.

In this trenchant analysis of a business stratagem gone wrong, Lucas Conley offers us a long overdue investigation into our culture of obsession. From sensory specialists to word-of-mouth marketers and executives keen to leave their mark, we are introduced to the unforgettable cast of characters responsible for getting our attention from often insidious, emotionally charged angles. In a landscape punctuated by brand-churches and tribes, Conley lifts the veil on an unchecked phenomenon and requires us to consider the grave ramifications of our branded world.

As hilarious as it is frightening, OBD: Obsessive Branding Disorder skillfully reexamines our buying habits to illustrate the chilling impact of the industry masterminds responsible for capturing our attention and seducing us to buy - at any cost.

©2008 Lucas Conley (P)2008 Gildan Media Corp

批評家のレビュー

"Lucas Conley offers a stinging and hilarious take on a world in which brands have gotten out of hand...This audio is the cure for what ails us." (William Taylor, founding editor of Fast Company Magazine and coauthor of Mavericks at Work).

OBDに寄せられたリスナーの声

カスタマーレビュー:以下のタブを選択することで、他のサイトのレビューをご覧になれます。