Brought to you by Penguin.

Regardless of whether you work in an office, remotely, or hybrid, we are all virtual communicators.

Andrew Brodsky is here to explain that, yes, that meeting could have been an email. And that email? Maybe it should have been a voice memo. Your camera? It’s okay to turn it off, sometimes even better.

Many of us give far too little thought to our virtual communication, and end up feeling isolated, overlooked and burnt out. Ping distils Brodsky’s cutting-edge social science research on remote communication tools. He helps us understand:

• How we can interact most productively and authentically
• How we can build relationships at a distance
• The rules for making an impact online
• How we can increase inclusion and reduce conflict

With entertaining stories and interviews from top business leaders, Ping is an indispensable guide for today’s modern workplace.

‘Brimming with surprising insights and useful tips, the resource we need for avoiding misunderstandings and making genuine connections’
Adam Grant, bestselling author of Think Again

'With a focus on making every interaction intentional and productive, Ping: The Secrets of Successful Virtual Communication offers practical strategies for improving virtual communication, building stronger relationships, and minimizing misunderstandings. Packed with real-world stories, interviews, and cutting-edge research, Ping is an indispensable guide for anyone looking to thrive in the modern, tech-driven work environment.'
Matt Abrahams, author of Think Faster, Talk Smarter