The laws of thermodynamics drive everything that happens in the universe. From the sudden expansion of a cloud of gas to the cooling of hot metal - everything is moved or restrained by four simple laws. This powerful and compact introduction explains what these four laws are and how they work, using accessible language and virtually no mathematics.

This Very Short Introduction presents the field of fluid mechanics by focusing on the underlying physical ideas and using everyday phenomena to demonstrate them, from dripping taps to swimming ducks. Eric Lauga shows how this set of fundamental physical concepts can be applied to a wide range of flow behaviors and highlights the role of fluid motion in both the natural and industrial worlds. This book also considers future applications of fluid mechanics in science.

As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and adapt continuously to maintain an organization's ability to reach potential customers. This Very Short Introduction provides a general overview of the function and importance of marketing to modern organizations. Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace.

The Cold War dominated international life from the end of World War II to the fall of the Berlin Wall in 1989. But how did the conflict begin? Why did it move from its initial origins in Postwar Europe to encompass virtually every corner of the globe? And why, after lasting so long, did the war end so suddenly and unexpectedly? Robert McMahon considers these questions and more, as well as looking at the legacy of the Cold War and its impact on international relations today.

We make choices all the time - about how to spend our money, about how to spend our time, about what to do with our lives. And we are also constantly judging the decisions other people make as rational or irrational. But what kind of criteria are we applying when we say that a choice is rational? What guides our own choices, especially in cases where we don't have complete information about the outcomes? What strategies should be applied in making decisions which affect a lot of people, as in the case of government policy?

For many, the terrorist attacks of September 2001 changed the face of the world, pushing terrorism to the top of political agendas, and leading to a series of world events, including the war in Iraq and the invasion of Afghanistan. The recent terror attacks in various European cities have shown that terrorism remains a crucial issue today. Charting a clear path through the efforts to understand and explain modern terrorism, Charles Townshend examines the historical, ideological, and local roots of terrorist violence.

Was love invented by European poets in the Middle Ages, or is it part of human nature? Will winning the lottery really make you happy? Is it possible to build robots that have feelings? In this Very Short Introduction audiobook, Dylan Evans explores these and many other intriguing questions in this guide to the latest thinking about the emotions.

The process by which nations escape poverty and achieve economic and social progress has been the subject of extensive examination for hundreds of years. The notion of development itself has evolved from an original preoccupation with incomes and economic growth to a much broader understanding of development. In this Very Short Introduction, Ian Goldin considers the contributions that education, health, gender, equity, and other dimensions of human well-being make to development.

This second edition of the Very Short Introduction on ethics has revised and updated aspects of the original to reflect changing times and mores. It highlights the importance of an understanding of approaches to ethics and its foundations, confronted as we are with a fluid and uncertain world of eroding trust, swirling conspiracy theories, and a dismaying loss of respect in public discourse.

Although there are many kinds of love, erotic love has been celebrated in art and poetry as life's most rewarding and exalting experience, worth living and dying for and bringing out the best in ourselves. And yet it has excused, and even been thought to justify, the most reprehensible crimes.

Today, it is usually not long before a problem gets expressed as a human rights issue. Indeed, human rights law continues to gain increasing attention internationally, and must move quickly in order to keep up with a social world that changes so rapidly. This Very Short Introduction title, in its second edition, brings the issue of human rights up to date, considering the current controversies surrounding the movement.

E. H. Gombrich's world history, an international best seller now available in English for the first time, is a text dominated not by dates and facts but by the sweep of experience across the centuries, a guide to humanity's achievements, and an acute witness to its frailties.

This book provides the first comprehensive overview of software architecture’s many aspects. Aspiring and existing architects alike will examine architectural characteristics, architectural patterns, component determination, diagramming and presenting architecture, evolutionary architecture, and many other topics. Mark Richards and Neal Ford—hands-on practitioners who have taught software architecture classes professionally for years—focus on architecture principles that apply across all technology stacks.

Games are everywhere: Drivers maneuvering in heavy traffic are playing a driving game. Bargain hunters bidding on eBay are playing an auctioning game. The supermarket's price for corn flakes is decided by playing an economic game. This Very Short Introduction offers a succinct tour of the fascinating world of game theory, a groundbreaking field that analyzes how to play games in a rational way.

The aim of this book is to explain, carefully but not technically, the differences between advanced, research-level mathematics and the sort of mathematics we learn at school. The most fundamental differences are philosophical, and listeners of this book will emerge with a clearer understanding of paradoxical-sounding concepts such as infinity, curved space, and imaginary numbers. The first few chapters are about general aspects of mathematical thought.

In this Very Short Introduction, Simon Horobin investigates how we have arrived at the English we know today and celebrates the way new speakers and new uses mean that it continues to adapt. Engaging with contemporary concerns about correctness, Horobin considers whether such changes are improvements or evidence of slipping standards.

In the fifth edition of his best-selling Very Short Introduction work, Manfred B. Steger considers the major dimensions of globalization: economic, political, cultural, ideological, and ecological. He looks at its causes and effects, and engages with the hotly contested question of whether globalization is, ultimately, a good or a bad thing.

Economics has the capacity to offer us deep insights into some of the most formidable problems of life and offer solutions to them, too. Combining a global approach with examples from everyday life, Partha Dasgupta describes the lives of two children who live very different lives in different parts of the world: the Midwest USA and in Ethiopia. He compares the obstacles facing them and the processes that shape their lives, their families, and their futures. He shows how economics uncovers these processes, finds explanations for them, and how it forms policies and solutions.

The phrase "the meaning of life" for many seems a quaint notion fit for satirical mauling by Monty Python or Douglas Adams. But in this spirited Very Short Introduction, famed critic Terry Eagleton takes a serious if often amusing look at the question and offers his own surprising answer.

Numbers are integral to our everyday lives and factor into almost everything we do. In this Very Short Introduction audiobook, Peter M. Higgins, a renowned popular-science writer, unravels the world of numbers, demonstrating its richness and providing an overview of all the number types that feature in modern science and mathematics.