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プレビューの再生
  • Renegade Marketing

  • 12 Steps to Building Unbeatable B2B Brands
  • 著者: Drew Neisser
  • ナレーター: Drew Neisser
  • 再生時間: 6 時間 2 分

聴き放題対象外タイトルです。Audible会員登録で、非会員価格の30%OFFで購入できます。

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無料体験終了後は月額¥1,500。いつでも退会できます。

Renegade Marketing

著者: Drew Neisser
ナレーター: Drew Neisser
¥1,750で会員登録し購入

無料体験終了後は月額¥1,500。いつでも退会できます。

¥2,500 で購入

¥2,500 で購入

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あらすじ・解説

Marketing has become ridiculously complicated, but yours doesn’t have to be.

With decades of hands-on experience, expert strategist and writer Drew Neisser has witnessed the dramatic evolution of business-to-business marketing. Working alongside giant brands like IBM, as well as start-ups and midsize companies, and interviewing more than 400 top practitioners, Neisser uncovered the top four characteristics that all successful marketers have in common: They are Courageous, Artful, Thoughtful, and Scientific (CATS).

These four characteristics form the basis for the framework in Renegade Marketing. Over the years, Neisser created a 12-step formula to radically simplify B2B marketing and build an unbeatable brand. In his book, he shares the stories of marketing CATS as he gives you the tools to:

  • Walk through a highly refined discovery process that culminates in finding your brand’s purpose
  • Define your company’s purpose in eight words or fewer
  • Build team support for new marketing initiatives while establishing your unique brand story, voice, and design
  • Assemble effective marketing plans that engage employees, inspire customers, and attract new business
  • Drive perpetual growth by creating a culture with metrics, marketing technology, and experimentation
©2021 Drew Neisser (P)2021 Drew Neisser

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