『Rethinking Black Friday』のカバーアート

Rethinking Black Friday

A Different Approach to Discounting, Couponing, and Short-Term Marketing Promotions

プレビューの再生

聴き放題対象外タイトルです。Audible会員登録で、非会員価格の30%OFFで購入できます。

¥350で会員登録し購入
無料体験で、20万以上の対象作品が聴き放題に
アプリならオフライン再生可能
プロの声優や俳優の朗読も楽しめる
Audibleでしか聴けない本やポッドキャストも多数
無料体験終了後は月額¥1,500。いつでも退会できます。

Rethinking Black Friday

著者: Category Pirates, Christopher Lochhead, Eddie Yoon, Nicolas Cole
ナレーター: Jason DeFillippo
¥350で会員登録し購入

無料体験終了後は月額¥1,500。いつでも退会できます。

¥500 で購入

¥500 で購入

注文を確定する
下4桁がのクレジットカードで支払う
ボタンを押すと、Audibleの利用規約およびAmazonのプライバシー規約同意したものとみなされます。支払方法および返品等についてはこちら
キャンセル

このコンテンツについて

In the late 2000s, the United States ran one of the largest discounting (via couponing) experiments in entrepreneurial history.

A small start-up based in Chicago came up with a radically different idea to help small businesses generate buzz, awareness, and customer acquisition. Instead of encouraging them to run ads on Facebook, or helping these small “e” entrepreneurs launch creative discounting campaigns, this start-up turned the age-old marketing tactic of couponing digital.

These digital coupons were called Groupons.

Ten years later, Groupon has become a thing of the past, with a market cap of less than $1 billion.

What happened?

In this audiobook, you will learn:

  • Why Groupon went from being one of the most valuable start-ups in the world to being seen as an outdated, irrelevant marketing channel.
  • What Patagonia, Apple, and Tesla can teach entrepreneurs and small business owners about flash discounts.
  • How discounts force businesses into a “race to the bottom” in a way that actually hurts their year-long economics.
  • How to make your Black Friday marketing efforts about radical gratitude and giving.
  • Four simple tips to promote different offers to customers and stand out among the sea of copycats.
  • Smart ways to run a discount for potential superconsumers to introduce your product or service.

This audiobook is short and sweet, yet filled with incredibly valuable insights on how to create brand affinity that further establishes your business as the category leader.

©2021 Category Pirates (P)2022 Category Pirates
広告 経済学 起業家精神

Rethinking Black Fridayに寄せられたリスナーの声

カスタマーレビュー:以下のタブを選択することで、他のサイトのレビューをご覧になれます。