In Return on Integrity: The New Definition of ROI and Why Leaders Need to Know It, author John G. Blumberg asks CEOs and top leadership to dig deep, to find the core values they live by, and in turn to engage an impactful set of core values for the organization they lead.

These values are not just a guide; they should be the basis of every decision and action in the organization. The new ROI is the value built at the intersection of personal and organizational core values - creating a stronger organization built on a stronger base - while establishing the meaningful return CEOs and their leadership ambassadors experience by living and leading with integrity.

Core values have been touched upon in countless books over the last decade, but none has taken the search as deep or has focused on the intersection of leaders’ personal values and those of their organization. At this intersection, Return on Integrity reveals the most untapped and impactful strategic resource available to any top leader. Through in-depth introspection and continual renewal, you can lead your organization beyond profit to a bottom-line that is filled with truth and richness.

Return on Integrity clearly demonstrates John G. Blumberg’s commitment to personal and professional integrity, and his commitment to helping CEOs achieve it as well.

It’s time to pick up your shovel.