『Social Media』のカバーアート

Social Media

Best Practices

プレビューの再生

Audible会員プラン 無料体験

30日間の無料体験を試す
会員は、20万以上の対象作品が聴き放題
アプリならオフライン再生可能
プロの声優や俳優の朗読も楽しめる
Audibleでしか聴けない本やポッドキャストも多数
無料体験終了後は月会費1,500円。いつでも退会できます

Social Media

著者: Deaver Brown
ナレーター: Deaver Brown
30日間の無料体験を試す

無料体験終了後は月額¥1,500。いつでも退会できます。

¥500 で購入

¥500 で購入

注文を確定する
下4桁がのクレジットカードで支払う
ボタンを押すと、Audibleの利用規約およびAmazonのプライバシー規約同意したものとみなされます。支払方法および返品等についてはこちら
キャンセル

このコンテンツについて

Social Media is good term for one-on-one communication with customers and a critical emphasis on survival and productive efforts by all organizations - for-profit, non-profit, educational, governmental, and unions. Marketers have long done this with ads, coupons, in-store discounts, premiums, and other such things. Now many are drilling down and capturing names, email addresses, and individual information.

This audiobook emphasizes how to empower customers and potential customers to reach out to your organization in a two-way dialogue, much like the old Greek Marketplace, where people talked one-on-one and shared ideas that they were passed along.

Social Media emphasizes best practices, how to listen until it hurts, and how to modify one's perspective and that of your organization. From social media, for example, publisher Simply Magazine learned to feature audiobooks versus software, lecture length versus longer length (except in fiction), and to emphasize subject matter such as self-development and health that customers want. Simply Magazine also learned to price high enough for value and low enough for impulse buying.

Social Media makes an important point: let the customer lead you by listening closely, daily, and adjusting as you learn more. Best practices include asking "What does the customer want?" Are you providing it? Are you getting out of the way, so the customer can get what they want?

©2011 Simply Magazine (P)2011 Christina Brown
マーケティング

Social Mediaに寄せられたリスナーの声

カスタマーレビュー:以下のタブを選択することで、他のサイトのレビューをご覧になれます。