Social Media Success for Every Brand
The Five StoryBrand Pillars That Turn Posts into Profits
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Social Media Success for Every Brand
このコンテンツについて
Based on Donald Miller’s bestselling book Building a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media plan for your brand.
Most business owners are blindly guessing at their social media strategy, and it’s costing them time and money. This book teaches you how to incorporate the StoryBrand 7-Part Framework into their social media channels to increase engagement and see better results.
In Social Media Success for Every Brand, you will understand exactly what they need to do with their social media to drive growth to their organization through the practical guidance of the five-point SHARE model:
- Story
- How
- Audience
- Reach
- Excellence
Social Media Success for Every Brand does not require you to be familiar with Building a StoryBrand, but provides enough foundation to prepare you for practical success with their social media content.
Together with the StoryBrand Framework, Claire’s SHARE model will help boost customer engagement and grow the organization’s brand awareness and revenues.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2019 Claire Diaz-Ortiz (P)2019 HarperCollins Leadership批評家のレビュー
'If you've been waiting for the ultimate guide to navigating social media, here it is! Claire Diaz-Ortiz, my coauthor on One Minute Mentoring and one of Fast Company's 'Top Ten Social Media Mavens,' condenses decades of social media savvy into sensible portions for digital communicators who want to expand their brand. Claire's smart, cheeky commentary and road-tested know-how will have you laughing as you learn from the best in the business. Whether you are a brand manager, a marketing specialist, or an optimistic entrepreneur, Social Media Success for Every Brand will help you—and your brand—win.'—KEN BLANCHARD, coauthor of The New One Minute Manager and Leading at a Higher Level
'The amazing thing about social media is that it changes every day. The challenging thing about social media is that it changes every day. Thankfully, Claire Diaz-Ortiz is willing to jump into the tension of those two truths and wrestle out a smart way forward for all of us. If you're an expert at social media, read this book. If you're an amateur at social media, read this book. You'll be glad you did.'—JON ACUFF, New York Times bestselling author of Finish: Give Yourself the Gift of Done
'Looking for success in today's social media age? In Social Media Success for Every Brand, Claire Diaz-Ortiz lays out the long-term strategy that will get you there!'—MARSHALL GOLDSMITH, #1 New York Times bestselling author of Triggers, Mojo, and What Got You Here Won't Get You There; Thinkers50 #1 Executive Coach and #1 Leadership Thinker