『Strategy Maps』のカバーアート

Strategy Maps

Converting Intangible Assets into Tangible Outcomes

プレビューの再生

Audible会員プラン 無料体験

30日間の無料体験を試す
会員は、20万以上の対象作品が聴き放題
アプリならオフライン再生可能
プロの声優や俳優の朗読も楽しめる
Audibleでしか聴けない本やポッドキャストも多数
無料体験終了後は月会費1,500円。いつでも退会できます

Strategy Maps

著者: Robert S. Kaplan, David P. Norton
ナレーター: Walter Dixon
30日間の無料体験を試す

無料体験終了後は月額¥1,500。いつでも退会できます。

¥2,600 で購入

¥2,600 で購入

注文を確定する
下4桁がのクレジットカードで支払う
ボタンを押すと、Audibleの利用規約およびAmazonのプライバシー規約同意したものとみなされます。支払方法および返品等についてはこちら
キャンセル

このコンテンツについて

More than 20 years ago, Robert S. Kaplan and David P. Norton introduced the balanced scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. Then, in The Strategy-Focused Organization, Kaplan and Norton showed how organizations achieved breakthrough performance with a management system that put the balanced scorecard into action.

Now, using their ongoing research with hundreds of balanced scorecard adopters across the globe, the authors have created a powerful new tool-the "strategy map"-that enables companies to describe the links between intangible assets and value creation with a clarity and precision never before possible. Kaplan and Norton argue that the most critical aspect of strategy - implementing it in a way that ensures sustained value creation-depends on managing four key internal processes: operations, customer relationships, innovation, and regulatory and social processes.

The authors show how companies can use strategy maps to link those processes to desired outcomes; evaluate, measure, and improve the processes most critical to success; and target investments in human, informational, and organizational capital.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2004 Harvard Business School Publishing Corporation (P)2020 Gildan Media
リーダーシップ 予測・戦略的計画 投資・取引

Strategy Mapsに寄せられたリスナーの声

カスタマーレビュー:以下のタブを選択することで、他のサイトのレビューをご覧になれます。