Audible会員プラン登録で、20万以上の対象タイトルが聴き放題。

プレビューの再生
  • The Agile Brand Guide (2024 Edition)

  • Digital Experience Platforms (Agile Brand Guides)
  • 著者: Greg Kihlstrom
  • ナレーター: Kenneth Montgomery
  • 再生時間: 3 時間 40 分

聴き放題対象外タイトルです。Audible会員登録で、非会員価格の30%OFFで購入できます。

無料体験で、20万以上の対象作品が聴き放題に
アプリならオフライン再生可能
プロの声優や俳優の朗読も楽しめる
Audibleでしか聴けない本やポッドキャストも多数
無料体験終了後は月額¥1,500。いつでも退会できます。

The Agile Brand Guide (2024 Edition)

著者: Greg Kihlstrom
ナレーター: Kenneth Montgomery
¥1,330で会員登録し購入

無料体験終了後は月額¥1,500。いつでも退会できます。

¥1,900 で購入

¥1,900 で購入

下4桁がのクレジットカードで支払う
ボタンを押すと、Audibleの利用規約およびAmazonのプライバシー規約同意したものとみなされます。支払方法および返品等についてはこちら

あらすじ・解説

Digital Experience Platforms (DXPs) enable marketers to create more engaging digital experiences on mobile and desktop devices, and form a core part of a brand’s marketing technology infrastructure. While customers interact with brands on a multitude of channels, an organization’s website and the platform that powers that site are still a critical hub in a brand’s customer experience. This is one of the reasons a DXP is so important.

In this first edition in this internationally best-selling series of books on marketing technology concepts and platforms, Digital Experience Platforms are explored and demystified. The book explores marketers’ need to find the best DXP for their brand, as well as the roles a Digital Experience Platform should play, the different types on the market, as well as how to initially evaluate platforms, then how to best implement a DXP once you have selected it.

Drawing on Kihlström’s experience working as an advisor to some of the world’s leading brands, and his ongoing conversations with leaders in the marketing technology industry as part of his award-winning podcast, The Agile Brand with Greg Kihlström, this guide to customer journey orchestration provides insights, ideas, and guidance for marketers of all experience levels as they work to successfully implement Digital Experience Platforms in their organizations. The book also features a foreword from Rupali Jain, Chief Product Officer at leading DXP provider Optimizely, as well as contributions from thought leaders and experts at Horizontal, Optimizely, Sitecore, Verndale, and more.

©2024 The Agile Brand (P)2024 The Agile Brand

The Agile Brand Guide (2024 Edition)に寄せられたリスナーの声

カスタマーレビュー:以下のタブを選択することで、他のサイトのレビューをご覧になれます。