Audible会員プラン登録で、20万以上の対象タイトルが聴き放題。

プレビューの再生
  • The Agile Brand Guide to MarTech Stack Evaluation

  • Evaluating, Buying, and Implementing a High-Performing Marketing Technology Infrastructure (Agile Brand Guides)
  • 著者: Greg Kihlstrom
  • ナレーター: Kenneth Montgomery
  • 再生時間: 1 時間 45 分

聴き放題対象外タイトルです。Audible会員登録で、非会員価格の30%OFFで購入できます。

無料体験で、20万以上の対象作品が聴き放題に
アプリならオフライン再生可能
プロの声優や俳優の朗読も楽しめる
Audibleでしか聴けない本やポッドキャストも多数
無料体験終了後は月額¥1,500。いつでも退会できます。

The Agile Brand Guide to MarTech Stack Evaluation

著者: Greg Kihlstrom
ナレーター: Kenneth Montgomery
¥630で会員登録し購入

無料体験終了後は月額¥1,500。いつでも退会できます。

¥900 で購入

¥900 で購入

下4桁がのクレジットカードで支払う
ボタンを押すと、Audibleの利用規約およびAmazonのプライバシー規約同意したものとみなされます。支払方法および返品等についてはこちら

あらすじ・解説

Using marketing technology to reach potential and current customers is no longer optional. Brands must continue to find ways to provide more relevant, personalized experiences to their customers, while gaining a better understanding in order to continuously improve. Additionally, marketing teams must keep up with the pace to create personalized content variations, understand attribution in an omnichannel environment, and ensure they are staying one step ahead of both the competition and customer expectations.

In this sixth audiobook in the best-selling Agile Brand Guide series, the successful planning, implementation, and optimization of an organization’s marketing technology stack is explored. The Agile Brand Guide to MarTech Stack Evaluation by best-selling author Greg Kihlström gives marketing professionals a solid overview of the space in a short guide format and explores how marketing leaders and aspiring leaders can be successful in their implementation of a marketing operations function. The book includes insights and interviews with some of the thought leaders in marketing and customer experience and features a foreword by Brian Browning, vice president of technology at Kin + Carta.

Drawing on Kihlström’s experience working with top organizations, and his ongoing conversations with leaders in marketing and customer experience as part of his award-winning podcast, The Agile Brand with Greg Kihlström, this guide provides insights and ideas that both beginning and seasoned leaders can utilize to be successful.

©2023 The Agile Brand, LLC (P)2023 The Agile Brand, LLC

The Agile Brand Guide to MarTech Stack Evaluationに寄せられたリスナーの声

カスタマーレビュー:以下のタブを選択することで、他のサイトのレビューをご覧になれます。