Audible会員プラン登録で、20万以上の対象タイトルが聴き放題。
-
The Agile Brand Guide to MarTech Stack Evaluation
- Evaluating, Buying, and Implementing a High-Performing Marketing Technology Infrastructure (Agile Brand Guides)
- ナレーター: Kenneth Montgomery
- 再生時間: 1 時間 45 分
カートのアイテムが多すぎます
カートに追加できませんでした。
ウィッシュリストに追加できませんでした。
ほしい物リストの削除に失敗しました。
ポッドキャストのフォローに失敗しました
ポッドキャストのフォロー解除に失敗しました
聴き放題対象外タイトルです。Audible会員登録で、非会員価格の30%OFFで購入できます。
あらすじ・解説
Using marketing technology to reach potential and current customers is no longer optional. Brands must continue to find ways to provide more relevant, personalized experiences to their customers, while gaining a better understanding in order to continuously improve. Additionally, marketing teams must keep up with the pace to create personalized content variations, understand attribution in an omnichannel environment, and ensure they are staying one step ahead of both the competition and customer expectations.
In this sixth audiobook in the best-selling Agile Brand Guide series, the successful planning, implementation, and optimization of an organization’s marketing technology stack is explored. The Agile Brand Guide to MarTech Stack Evaluation by best-selling author Greg Kihlström gives marketing professionals a solid overview of the space in a short guide format and explores how marketing leaders and aspiring leaders can be successful in their implementation of a marketing operations function. The book includes insights and interviews with some of the thought leaders in marketing and customer experience and features a foreword by Brian Browning, vice president of technology at Kin + Carta.
Drawing on Kihlström’s experience working with top organizations, and his ongoing conversations with leaders in marketing and customer experience as part of his award-winning podcast, The Agile Brand with Greg Kihlström, this guide provides insights and ideas that both beginning and seasoned leaders can utilize to be successful.