The Enchanted Brand
How to Strengthen the Human Side of Business
カートのアイテムが多すぎます
カートに追加できませんでした。
ウィッシュリストに追加できませんでした。
ほしい物リストの削除に失敗しました。
ポッドキャストのフォローに失敗しました
ポッドキャストのフォロー解除に失敗しました
聴き放題対象外タイトルです。Audible会員登録で、非会員価格の30％OFFで購入できます。
The Enchanted Brand
-
ナレーター：
-
Julia Rivera
このコンテンツについて
Do you sense we are living in a new world where everything seems upside-down, and people are acting in unexpected ways? How can your company best show up and perform in this unpredictable, volatile environment? By creating an enchanted brand.
An enchanted brand is a new tool for managing the human side of business. Unlike brands of the past which are designed to sell, an enchanted brand is designed to serve. In an era of unrelenting and unthinkable change, The Enchanted Brand is a trusted constant that people rely on for strength. It forges a new kind of emotional connection by stimulating the imagination, which enables people to transcend a daunting reality.
Jane Cavalier explains how an enchanted brand works, how to create one, and how to use one to align and empower people for the good of your organization and the world.
©2022 Jane Cavalier Lucas (P)2022 Indie Books International