The Future of Purpose-Driven Branding
Signature Programs that Impact & Inspire Both Business and Society
カートのアイテムが多すぎます
カートに追加できませんでした。
ウィッシュリストに追加できませんでした。
ほしい物リストの削除に失敗しました。
ポッドキャストのフォローに失敗しました
ポッドキャストのフォロー解除に失敗しました
聴き放題対象外タイトルです。Audible会員登録で、非会員価格の30％OFFで購入できます。
The Future of Purpose-Driven Branding
-
ナレーター：
-
Stephen P. Reiter
-
著者：
-
David Aaker
このコンテンツについて
Today's firms need a social effort that is serous and impactful to be relevant. It's not enough to make a commitment to reduce energy or have an ad hoc unbranded budget for grants and volunteering the world needs their resources and agility to address existential threats in society, and their customers (and employees) demand it.
As an influential voice in branding and market connection, David Aaker examines how businesses can adapt their approaches for social betterment in, The Future of Purpose-Driven Branding: Signature Programs that Impact & Inspire Both Business and Society. According to Aaker, the future of branding demands that businesses:
- Create a purpose and culture that nurtures social and environmental efforts
- Create signature programs to carry that message
- Build strong signature brands in part with five branding Must Dos
- Use the signature brands to advance a business to get their endorsement and access to their resources
The Future of Purpose-Driven Branding demonstrates how firms can create signature programs, build their brands, and use them to advance a business brand, in order to maintain relevance and connect with future consumers.
©2023 David Aaker (P)2024 Morgan James Publishing