Audible会員プラン登録で、20万以上の対象タイトルが聴き放題。

プレビューの再生
  • The Voltage Effect

  • How to Make Good Ideas Great and Great Ideas Scale
  • 著者: John A. List
  • ナレーター: Will Damron
  • 再生時間: 8 時間 26 分

聴き放題対象外タイトルです。Audible会員登録で、非会員価格の30%OFFで購入できます。

無料体験で、20万以上の対象作品が聴き放題に
アプリならオフライン再生可能
プロの声優や俳優の朗読も楽しめる
Audibleでしか聴けない本やポッドキャストも多数
無料体験終了後は月額¥1,500。いつでも退会できます。

The Voltage Effect

著者: John A. List
ナレーター: Will Damron
¥2,380で会員登録し購入

無料体験終了後は月額¥1,500。いつでも退会できます。

¥3,400 で購入

¥3,400 で購入

下4桁がのクレジットカードで支払う
ボタンを押すと、Audibleの利用規約およびAmazonのプライバシー規約同意したものとみなされます。支払方法および返品等についてはこちら

あらすじ・解説

NATIONAL BESTSELLER • A leading economist answers one of today’s trickiest questions: Why do some great ideas make it big while others fail to take off?

“Brilliant, practical, and grounded in the very latest research, this is by far the best book I’ve ever read on the how and why of scaling.”—Angela Duckworth, CEO of Character Lab and New York Times bestselling author of Grit

LONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD

“Scale” has become a favored buzzword in the startup world. But scale isn't just about accumulating more users or capturing more market share. It's about whether an idea that takes hold in a small group can do the same in a much larger one—whether you’re growing a small business, rolling out a diversity and inclusion program, or delivering billions of doses of a vaccine.

Translating an idea into widespread impact, says University of Chicago economist John A. List, depends on one thing only: whether it can achieve “high voltage”—the ability to be replicated at scale.

In The Voltage Effect, List explains that scalable ideas share a common set of attributes, while any number of attributes can doom an unscalable idea. Drawing on his original research, as well as fascinating examples from the realms of business, policymaking, education, and public health, he identifies five measurable vital signs that a scalable idea must possess, and offers proven strategies for avoiding voltage drops and engineering voltage gains. You’ll learn:

How celebrity chef Jamie Oliver expanded his restaurant empire by focusing on scalable “ingredients” (until it collapsed because talent doesn’t scale)
Why the failure to detect false positives early on caused the Reagan-era drug-prevention program to backfire at scale
How governments could deliver more services to more citizens if they focused on the last dollar spent
How one education center leveraged positive spillovers to narrow the achievement gap across the entire community
Why the right set of incentives, applied at scale, can boost voter turnout, increase clean energy use, encourage patients to consistently take their prescribed medication, and more.

By understanding the science of scaling, we can drive change in our schools, workplaces, communities, and society at large. Because a better world can only be built at scale.

©2022 John A. List (P)2022 Random House Audio

批評家のレビュー

“List is far too thoughtful to write something gimmicky or simple. . . . An entertaining and clear writer. His book is chock-full of compelling stories of businesses that failed and others that went big.”—The Wall Street Journal

The Voltage Effect is the tool kit for the ambitious. Packed with proven principles and pro tips made real through behind-the-scenes stories in settings ranging from Silicon Valley to African NGOs, it fills the gap between startup books and management books to show how any idea can achieve its full potential.”—Scott Cook, co-founder of Intuit

“Brilliant, practical, and grounded in the very latest research, this is by far the best book I’ve ever read on the how and why of scaling. If you care about changing the world, or just want to make better decisions in your own life, The Voltage Effect is for you.”—Angela Duckworth, CEO of Character Lab and New York Times bestselling author of Grit

The Voltage Effectに寄せられたリスナーの声

カスタマーレビュー:以下のタブを選択することで、他のサイトのレビューをご覧になれます。