Trailblazer
The Power of Business as the Greatest Platform for Change
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Trailblazer
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Ray Porter
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New York Times best seller
The founder and co-CEO of Salesforce delivers an inspiring vision for successful companies of the future - in which changing the world is everyone’s business.
"The gold standard on how to use business as a platform for change at this urgent time." (Ray Dalio, founder of Bridgewater Associates and author of Principles: Life and Work)
What’s the secret to business growth and innovation and a purpose-driven career in a world that is becoming vastly more complicated by the day? According to Marc Benioff, the answer is embracing a culture in which your values permeate everything you do.
In Trailblazer, Benioff gives listeners a rare behind-the-scenes look at the inner workings of one of the world’s most admired companies. He reveals how Salesforce’s core values - trust, customer success, innovation, and equality - and commitment to giving back have become the company’s greatest competitive advantage and the most powerful engine of its success. Because no matter what business you’re in, Benioff says, values are the bedrock of a resilient company culture that inspires all employees, at every level, to do the best work of their lives. Along the way, he shares insights and best practices for anyone who wants to cultivate a company culture positioned to thrive in the face of the inevitable disruption ahead.
None of us in the business world can afford to sit on the sidelines and ignore what’s going on outside the walls of our workplaces. In the future, profits and progress will no longer be sustainable unless they serve the greater good. Whether you run a company, lead a small team, or have just draped an ID badge around your neck for the first time, Trailblazer reveals how anyone can become an agent of change.
Praise for Trailblazer
"A guide for what every business and organization must do to thrive in this period of profound political and economic change." (Jamie Dimon, chairman and CEO of JPMorgan Chase)
"In Trailblazer, Benioff explores how companies can nurture a values-based culture to become powerful platforms for change." (Susan Wojcicki, CEO of YouTube)
©2019 Marc Benioff and Monica Langley (P)2019 Random House Audio批評家のレビュー
"Trailblazer is an urgent and compelling book for anyone in business who yearns to fulfill a higher mission in the world. Marc’s powerful and poignant stories of leadership remind each of us what we can achieve when we abandon 'business as usual' and make our values the driving force of our work." (Richard Branson, founder of the Virgin Group, author and philanthropist)
"Marc Benioff is a champion in more ways than one! I was truly inspired by his example of how values like trust, inclusion and giving back are the foundation of successful businesses and careers. Trailblazer lays out a model for a winning culture where everyone has an equal opportunity to have their voice heard." (Billie Jean King, tennis champion and social-justice and equality activist)
"Benioff shares how his business became hugely successful not in spite of his determination to do what he believed in, but because of it. He provides a role model for talented young people in the business world, and for everyone who wants to make a positive impact." (Jane Goodall, primatologist and world-renowned conservationist)